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    Home > Business > InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year
    Business

    InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year

    Published by Jessica Weisman-Pitts

    Posted on May 24, 2023

    3 min read

    Last updated: February 1, 2026

    InMobi celebrates its fourth consecutive win as 'Technology Provider of the Year' at the MMA SMARTIES MENA Awards, showcasing innovative mobile marketing for stc pay, Unilever, McDonald's, and Marriott.
    InMobi's award-winning campaigns at MMA SMARTIES MENA 2023 - Global Banking & Finance Review
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    Tags:innovationtechnologyfinancial servicesdigital marketingCustomer experience

    Quick Summary

    Winning Campaigns Included stc pay, Unilever, McDonald’s, and Marriott; InMobi shortlisted Across 7 Categories

    InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year

    Winning Campaigns Included stc pay, Unilever, McDonald’s, and Marriott; InMobi shortlisted Across 7 Categories

    London, United Kingdom – May 24th, 2023 – InMobi, a leading provider of mobile marketing and monetization technologies, won big at the MMA Smarties Awards during the organization’s May 18th gala for the Middle East and North Africa (MENA) region. For the fourth year running, InMobi was named “Technology Provider of the Year” and took home gold, silver, and bronze MMA Smarties awards for its campaigns with stc pay, Unilever, McDonald’s, and Marriott. InMobi was also shortlisted across 7 categories.

    “InMobi is thrilled to have been recognized as ‘Technology Provider of the Year’ for the fourth year in a row and honoured to have won several MMA Smarties awards with our valued clients,” says Jessica Moini, Commercial Director, META (Middle East, Turkey & Africa) at InMobi. “Smarties season is an exciting time of year for InMobi and its clients to showcase our innovative work together and we are grateful to have been recognized by the panel.”

    Winning campaigns included stc pay, Unilever, McDonald’s, and Marriott, in collaboration with InMobi’s platform. InMobi won awards and made the shortlist in the following campaign categories:

    Wins:

    • Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLD
    • Lead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – GOLD
    • Instant Impact: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark – SILVER
    • Partnerships Marketing: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – SILVER
    • Customer Life-Cycle Marketing: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – SILVER
    • Geo Targeting: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market – BRONZE

    Shortlists:

    • Instant Impact: Awareness to conversion: du connects roaming business travellers with sophisticated summer campaign
    • Partnerships Marketing: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market
    • Cross Platform – Digital Only: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark
    • Gaming, Gamification & E-Sports: “Yalla Shoot!” – Asiacell scores a golden goal for brand awareness and app engagement with World Cup gaming app
    • Programmatic: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market
    • XR Technology – (AR/VR/MR): Salam dials in extraordinary 23x global engagement benchmark through Rich Media innovation
    • Customer Experience: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark

    About InMobi

    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London, and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com.

    Frequently Asked Questions about InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year

    1What is mobile marketing?

    Mobile marketing refers to advertising activities that promote products and services via mobile devices, such as smartphones and tablets, allowing businesses to reach customers directly.

    2What is customer experience?

    Customer experience encompasses all interactions a customer has with a brand, from initial awareness to post-purchase support, impacting their overall satisfaction and loyalty.

    3What is digital marketing?

    Digital marketing involves using online platforms and technologies to promote products or services, including social media, email, search engines, and websites.

    4What are MMA SMARTIES Awards?

    The MMA SMARTIES Awards recognize excellence in mobile marketing, celebrating innovative campaigns and strategies that leverage mobile technology effectively.

    5What is a technology provider?

    A technology provider is a company that supplies technology solutions, products, or services to other businesses, often focusing on software, hardware, or IT services.

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