If your company is a small one, you will have to concentrate on increasing the value of your product and services through your page content. There are certain rules that you should follow, to make sure that your page content has a better impact on your potential customers. Read on to learn about the two different types of pages the primary and secondary purpose pages.
Primary Purpose pages are designed to convince a user to do what the marketer wants them to do. These are the type of pages that the search engines look at when ranking a website. On the flip side, the lowest quality pages are not really aimed at convincing a user to buy something. They are more geared towards gathering data for the marketers so that they can improve their products and services. These are the pages that you should be focusing on if you want to increase your conversion rate.
Factual Errors – The fact that many businesses create web pages in the first place, is because they want to be highly ranked in the search engine results. Therefore, the most common mistake that companies make is to make their web pages very “factual”. You should only focus on providing information on your products or services. When you do this, you will ensure that Google or other search engines are able to give you a good page ranking.
Secondary purpose pages – While most high-quality content sites are designed to convince a user to purchase a product, you should also try to appeal to the visitor’s psychology in order to increase their chances of buying something. You should therefore avoid creating web pages that contain factual errors and instead concentrate on providing information and creating high-quality business content. The search quality rating guidelines of Google are very clear about the fact that they prefer a mix of both. When you provide high-quality business content, the users will trust that you can provide them with the correct information.
Hero Images – One mistake that most online marketers commit is to upload too many hero images onto their pages. The number of hero images that you need to use should be determined by the overall content of your site. You should however limit the number of hero images that you use, so that it does not look like you are trying to trick the search engine into thinking your page content is unreliable. It is best to use one hero image per page, and then change the rest of the images at the end. Many search quality rating guidelines allow up to three images.
Web content should always be written according to the target audience that you are trying to communicate with. Search engine optimization focuses on improving the quality of your page content. In order to write high-quality content, you should avoid using technical terms, repeating the same sentences and words over, and writing text that is very dense. Google and other major search engines have learned how to recognize these patterns, and consequently, they can penalize sites that are using this type of web content. High-quality content will improve your page ranking and increase your traffic.
Creating Audio and Video Files – Adding audio and video files to your page content will help your viewers focus on what you are trying to say. Adding audio and video content can also make the content more informative. This can help your readers learn more about your page and what you are trying to say. This is a very effective way of making your page content interesting and engaging. YouTube is also a great source for generating video content, although it may take more time to attract the attention of the target audience in this case.
Using Search Engine Optimization to improve the page content of your website will help you improve your page ranking and will give you a higher ranking among the search engines. Increasing your traffic through quality content will build a loyal following among your visitors and will boost your revenue. With quality content, you will create an Internet marketing strategy that is highly effective.