Here are some cold hard facts and figures, to provide you with solid evidence that it really is worth the effort to make or check out some awesome digital marketing images for your website. They clearly demonstrate just how essential digital marketing images really are for internet marketing success:
They clearly demonstrate how important digital marketing images really are for internet marketing success: 65% of individuals are visual learners. You see this by how many people you see on social media sites browsing the web. They don’t read but they “see” things and they’re drawn in by images. They click on your images and if you’ve done a good job, they’ll be converted from mere readers into buyers. This gives you extra marketing power because you’re now providing them with something to hold on to and something that may make them want to buy. This extra marketing power can be very valuable, so invest in great images.
They are inexpensive. If you use stock photos for your digital marketing, you save a lot of money. Not only are you able to keep employing your hard work but you’re using something free. The next time you think of spending money on something, instead of grabbing the most expensive item in the mall, grab an image of your brand’s newest product. Not only is it cheaper but it shows that you truly care about your brand. The power of images is astounding when it comes to branding.
They are search engine friendly. People love to search for images online. They go to the image search and they get results. So if your business image is available on an image search and you have it on your website, people will find it. Even better, the links in your image tags are also search engine friendly.
They are social media friendly. If you have a business page on Pinterest or a page on Facebook, you are actually creating social media images. The reason is simple – Pinterest and Facebook love content. Every time you publish an image on either one of these websites, it gets shared and viewed by people from all over the world. If you put up infographics and photos on pinterest, your marketing power is doubled because you can share it with everyone.
They are a no-brainer. Seriously, just think about it. Why wouldn’t you post an image on something like pinterest? That’s exactly what you’re promoting! Infographics like these will definitely give your audience what they want – marketing success.
They are SEO friendly. Because they are found on so many websites (without images), you are guaranteed to get more backlinks from them when your link is clicked. The more backlinks you get, the better chance you have of getting higher rankings in search engines. This means more traffic and more potential customers.
Finally, they are easy to reuse. Say for example you made an ideograph about floor plans. You can easily republish it without having to change the images (using the same image source). This means you can reuse your marketing images over again. Just remember not to use copyrighted material without explicit permission from the owner. With these benefits of using stock photos in your online marketing efforts, they are definitely high on your list of must-do’s when it comes to social media marketing success.
So, what if there aren’t any image sources on your page? There’s still hope for you. You can still use other people’s content. How about this for an example: If you like the looks of a certain website, but don’t have the space to actually upload a picture of it, how about making use of some fan pages that already have great content? Or how about creating your own fan page and sharing some of your favorite images with your friends?
In using these social shares, you can also leverage the brand of your competitors without having to use their actual images. If you know, for example, that some popular brands like McDonald’s use the “motor oil” image in their social shares, you can create your own image source that uses this as the background. With these types of resources, you get to easily get even more backlinks (from your competitors’) while at the same time giving out free exposure to your site and product. But how can you do this with the “non-image source”? The answer is simple…
Use alt tags. When using images like infographics, illustrations, or clipart in your digital marketing material, make sure that you include your keywords as the second alt tag of your post. This way, you’ll be able to target both search engine spiders and social shares without having to use images. Alt tags are also a great way to make your posts visually attractive and compelling. Learn more about integrating images with your digital marketing content strategy today!