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How To Invest In Stocks Wisely?

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In the stock market, there are shares of companies that are public and therefore can be bought and sold by investors. Generally, large private companies, which require financing or are seeking to capitalize in favor of future opportunities, can choose to issue their shares “to the market”, becoming companies with stock exchanges, expanding their shareholder base through purchase interest of investors like a one example of “”.

What Are Stocks?

In the same way that shares of private companies represent units of equity participation in a company, shares of public companies represent equity participation in a company. A public company’s total value is nothing more than the number of shares outstanding multiplied by the price per share ($). An example: If there are 100,000.00 shares outstanding, and if each share is worth $ 50.00, the market capitalization of the company will be $ 5,000,000.00.

The value of both public and private shares evolves over time based on the performance of the company. The more the company performs the more value the action generates. In the stock market, this positive performance would be reflected in the increase of each share unit.

As an example, if we buy Amazon shares (AMZN), and the company reports increases in its profits and positive business prospects, one would expect that the behavior of the AMZN share would be higher, given that the buying interest of investors it would exceed the selling interest. These different opinions form the buying and selling positions that accentuate the share price of the public company and therefore define the value of the company. This “valuation” process is daily and visible by the prices that we are used to seeing in the different stock markets in which they operate.

This differs from the stock and business value of a private company where there is no stock market that helps define the price of each share. Therefore, the share value in a private company involves its own analysis, which lends itself to differences of opinion.

How To Invest In The Stock Market: Direct Investment In Stocks

In general, many begin with the advice of a family member, friend, or acquaintance, or through what one sees or reads. Direct investment in stocks can be a very profitable activity given the potential for capital gain, and therefore a very powerful tool for financial planning.

Here Are Some Tips:

Understand your investment horizon: Investing in shares should only be considered if the investor’s investment horizon is long-term, given the fluctuations that may occur in the value of the shares. Don’t speculate trying to generate short-term profits.

Start small:

It is convenient that you start contemplating a cautious weighting, in relation to your other assets, so that you become familiar with the investment profile of this asset.

Understand financial psychology:

There may be material fluctuations, positive or negative, in the value of a stock that will provoke emotions.

Investment style:

There are different types of stocks, from large and stable companies, to small companies with great promise of growth. In any case, the potential benefits and / or risks can be very different.


Don’t put all your “eggs in one basket.” Try to identify stocks of companies that are different and minimize your risk to a particular company by putting together a “basket” of stocks.

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