Published by Gbaf News
Posted on December 7, 2016
8 min readLast updated: January 22, 2026
New Paysafe survey also reveals majority of presents will be purchased online
Udo Müller
Consumers in Great Britain will purchase the majority of their Christmas presents online this year, according to a new survey commissioned by Paysafe’s online prepaid payment provider paysafecard. The survey also reveals British consumers are planning to spend £388 each on average on presents over the festive season – significantly more than their counterparts in other European countries, including Switzerland. Some age groups are willing to spend more than £500 to treat loved ones. Among the most popular items when shopping online are CDs and DVDs, books and ebooks, toys and games or food and sweets.
The survey also reveals:
1,000 British men and women aged between 16 to 69 years took part in the pan-European survey which was conducted by Marketagent on behalf of paysafecard, one of the global market leaders in prepaid online payment methods, and part of Paysafe Group plc (LSE: PAYS).
The findings also reveal that men and women in Great Britain are planning to spend roughly the same amount as each other on presents for friends, family and colleagues (£399 and £377 respectively). In other European countries such as Germany and Austria, the gap is much bigger. In Germany, men will spend about 45% more than women (£250 compared to £172). In Austria, the average amount spent on presents will total £320 (men) and £258 (women). In real terms, British men are planning to spend £149 more on Christmas presents than men in Germany, while British women are going to spend more than twice as much as German women (£377 / £172). Even in Switzerland, one of the ten richest countries in the world, men and women will spend less (£366 / £287) on Christmas presents than their British counterparts.
Despite the general trend to stream films and music, CDs and DVDs top the list of presents British consumers will put under the Christmas tree. Books and ebooks, toys and games, and clothes are also among the most popular items to be purchased online this year. Buying books and ebooks online is particularly popular with men and women aged 40-49 (48.2%). Those aged 30-39 are especially keen on toys and games (52.4%) as presents for family and friends.
Consumers in Great Britain also seem to have a sweeter tooth than their European counterparts when it comes to online presents. 18.4% of all British consumers said that they are more likely to buy food and sweets online than in a local shop to treat their loved ones for Christmas, with only 3.8% of all Austrians doing the same.
Commenting on the results of the survey, Udo Müller, CEO of paysafecard, said: “Clearly, Christmas spending habits differ across Europe, with British men and women being the biggest spenders. Consumers across Europe are now purchasing the majority of presents on the internet, putting brick-and-mortar shops under pressure. However, competition online is also tough so offering the widest range of payment options is important to ensure as many consumers as possible can make a purchase, leaving no Christmas shopper put out at the check-out. Paysafe’s range of services are ideally suited to support any merchant through the Christmas period, providing flexibility to cope with peak times and multiple ways for customers to make payments. paysafecard in particular provides an easy way to pay, even removing the need for a credit card or a bank account.”
New Paysafe survey also reveals majority of presents will be purchased online
Udo Müller
Consumers in Great Britain will purchase the majority of their Christmas presents online this year, according to a new survey commissioned by Paysafe’s online prepaid payment provider paysafecard. The survey also reveals British consumers are planning to spend £388 each on average on presents over the festive season – significantly more than their counterparts in other European countries, including Switzerland. Some age groups are willing to spend more than £500 to treat loved ones. Among the most popular items when shopping online are CDs and DVDs, books and ebooks, toys and games or food and sweets.
The survey also reveals:
1,000 British men and women aged between 16 to 69 years took part in the pan-European survey which was conducted by Marketagent on behalf of paysafecard, one of the global market leaders in prepaid online payment methods, and part of Paysafe Group plc (LSE: PAYS).
The findings also reveal that men and women in Great Britain are planning to spend roughly the same amount as each other on presents for friends, family and colleagues (£399 and £377 respectively). In other European countries such as Germany and Austria, the gap is much bigger. In Germany, men will spend about 45% more than women (£250 compared to £172). In Austria, the average amount spent on presents will total £320 (men) and £258 (women). In real terms, British men are planning to spend £149 more on Christmas presents than men in Germany, while British women are going to spend more than twice as much as German women (£377 / £172). Even in Switzerland, one of the ten richest countries in the world, men and women will spend less (£366 / £287) on Christmas presents than their British counterparts.
Despite the general trend to stream films and music, CDs and DVDs top the list of presents British consumers will put under the Christmas tree. Books and ebooks, toys and games, and clothes are also among the most popular items to be purchased online this year. Buying books and ebooks online is particularly popular with men and women aged 40-49 (48.2%). Those aged 30-39 are especially keen on toys and games (52.4%) as presents for family and friends.
Consumers in Great Britain also seem to have a sweeter tooth than their European counterparts when it comes to online presents. 18.4% of all British consumers said that they are more likely to buy food and sweets online than in a local shop to treat their loved ones for Christmas, with only 3.8% of all Austrians doing the same.
Commenting on the results of the survey, Udo Müller, CEO of paysafecard, said: “Clearly, Christmas spending habits differ across Europe, with British men and women being the biggest spenders. Consumers across Europe are now purchasing the majority of presents on the internet, putting brick-and-mortar shops under pressure. However, competition online is also tough so offering the widest range of payment options is important to ensure as many consumers as possible can make a purchase, leaving no Christmas shopper put out at the check-out. Paysafe’s range of services are ideally suited to support any merchant through the Christmas period, providing flexibility to cope with peak times and multiple ways for customers to make payments. paysafecard in particular provides an easy way to pay, even removing the need for a credit card or a bank account.”
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