Apple, Google strike Gemini deal for revamped Siri in major win for Alphabet | Global Banking & Finance Review | GBAF

Editorial & Advertiser disclosure

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Home > Finance > Apple, Google strike Gemini deal for revamped Siri in major win for Alphabet

Finance

Apple, Google strike Gemini deal for revamped Siri in major win for Alphabet

Published by Global Banking and Finance Review

Posted on January 12, 2026

Featured image for article about Finance

Tags:partnership innovation technology AI financial services

Apple Partners with Google for Enhanced Siri Using Gemini Technology

Apple and Google's Strategic AI Partnership

Jan 12 (Reuters) - Apple will use Google's Gemini models for its revamped Siri coming later this year under a multi-year deal that deepens the tech giants' alliance in the artificial intelligence era and bolsters Alphabet's position in the race against OpenAI.

Impact on Siri and User Experience

The deal announced Monday marks a major vote of confidence for Google. Its technology already drives much of Samsung's "Galaxy AI," but the Siri deal unlocks a large market with Apple's installed base of more than two billion active devices.

Market Reactions and Financial Implications

"After careful evaluation, Apple determined Google's AI technology provides the most capable foundation for Apple Foundation Models," Google said on X, adding that its models will also power other future Apple Intelligence features.

Alphabet's Market Valuation Surge

Alphabet has been jostling with OpenAI for the Apple deal.

Future of AI in Apple Devices

The iPhone maker had in late 2024 rolled out ChatGPT into its devices, allowing the company's Siri voice assistant to tap the chatbot's expertise including user queries about photos and documents such as presentations.

Apple said there were no major changes to the ChatGPT integration at the time, while OpenAI did not immediately respond to Reuters' request for comment.

The latest agreement builds on a years-long partnership that makes Google the default search engine on Apple devices - a lucrative arrangement that drives traffic for Google while generating tens of billions in annual revenue for Apple.

News of the deal helped power Alphabet's market valuation above $4 trillion on Monday. The stock, up 0.5% in afternoon trading, jumped 65% last year on growing investor optimism about its efforts including its latest Gemini 3 AI model.

"Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple's industry-leading privacy standards," Google said on Monday.

(Reporting by Zaheer Kachwala and Aditya Soni in Bengaluru; Editing by Shreya Biswas)

Frequently Asked Questions about Apple, Google strike Gemini deal for revamped Siri in major win for Alphabet

1What is AI?

Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. It is used in various applications, including finance, to enhance decision-making and efficiency.

2What are Gemini models?

Gemini models are AI models developed by Google that are designed to process and analyze data for various applications, including enhancing user experience and improving operational efficiency in technology and finance.

3What is a partnership in business?

A partnership in business is a formal arrangement where two or more parties agree to manage and operate a business together, sharing profits, losses, and responsibilities.