Finance
Chinese EV maker Zeekr launches in Germany with three models
Published by Global Banking and Finance Review
Posted on December 1, 2025
1 min readLast updated: January 20, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on December 1, 2025
1 min readLast updated: January 20, 2026
Zeekr, a Geely-owned Chinese EV maker, launches in Germany with three models targeting premium and fleet customers, planning further European expansion.
BERLIN, Dec 1 (Reuters) - The Geely-owned Chinese electric vehicle maker Zeekr will begin selling cars in Germany on Monday with three models priced from 37,990 euros ($44,065), specialist publication Elektroauto-News reported on Monday.
Chinese automakers are expanding in Europe, betting on their competitive pricing and advanced technology to break into a market traditionally dominated by European and American brands, amid a global shift towards electric vehicles.
Zeekr is focusing on premium retail customers, as well as medium-sized fleets, operators of extensive corporate fleets, and broadly positioned car rental companies, Zeekr's Europe CEO Lothar Schupet told Elektroauto-News.
"The demand is enormous. There are several DAX companies and large leasing companies waiting for our electric cars," he said, citing partnerships with BNP Paribas and Arval for corporate offers.
The company plans to expand into Spain, Italy, France and Britain during 2026, according to Elektroauto-News.
($1 = 0.8621 euros)
(Reporting by Maria Martinez; Editing by Chris Reese)
An electric vehicle (EV) is a type of vehicle that is powered by electricity instead of gasoline or diesel. EVs use electric motors and batteries to drive, reducing emissions and dependence on fossil fuels.
Competitive pricing is a strategy where a company sets the price of its products or services based on the prices of similar offerings from competitors. This helps attract customers and maintain market share.
Corporate fleets refer to a group of vehicles owned or leased by a business for operational purposes. These vehicles are typically used for transporting employees, goods, or services.
A premium customer is a consumer who is willing to pay higher prices for products or services that offer superior quality, features, or brand prestige. They often expect exceptional service and experiences.
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