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    Home > Finance > Why the euro's rise to $1.20 is a big deal
    Finance
    Why the euro's rise to $1.20 is a big deal

    Published by Global Banking and Finance Review

    Posted on January 28, 2026

    4 min read

    Last updated: January 28, 2026

    Why the euro's rise to $1.20 is a big deal - Finance news and analysis from Global Banking & Finance Review
    Tags:currency hedgingforeign exchangefinancial marketseconomic growth

    Quick Summary

    The euro's rise to $1.20 marks a significant milestone, driven by U.S. policy and European fiscal efforts, impacting exports and ECB concerns.

    Table of Contents

    • The Euro's Rise: Impacts and Implications
    • Reasons Behind the Euro's Strength
    • Impact on European Companies
    • ECB's Perspective on Currency Movements
    • Future of the Euro as a Reserve Currency

    The Significance of the Euro Reaching $1.20 Against the Dollar

    The Euro's Rise: Impacts and Implications

    (Refiles to add missing word in headline, no changes to text)

    By Dhara Ranasinghe

    LONDON, Jan 28 (Reuters) - The euro has just hit a new milestone against the dollar, highlighting the single currency's renewed push higher as sentiment towards the greenback sours.

    Reasons Behind the Euro's Strength

    Here's a look at what's behind the euro's push to its highest levels since 2021 at just over $1.20.

    Impact on European Companies

    WHY DO WE CARE ABOUT THE EURO HITTING $1.20?

    ECB's Perspective on Currency Movements

    Well, traders like big round numbers and $1.20 marks the latest milestone for a currency that surged roughly 13% last year -- its best year versus the greenback since 2017.

    Future of the Euro as a Reserve Currency

    It's also in focus after European Central Bank Vice President Luis de Guindos signalled it as a pain threshold last year.

    But the path to $1.20 has been rocky -- the euro neared the level in September before easing as the dollar recovered.

    Still, since falling to lows not far from just $1 a year ago, the euro has strengthened, helped also by European fiscal stimulus led by heavyweight Germany.

    Historically, the $1.20 level is just above the single currency's average since it was established in 1999. But it's much lower than the $1.60 it touched in 2008.

    WHY IS IT SO STRONG?

    The main reasons are well known: U.S. President Donald Trump's confrontations with allies over trade, Greenland and attacks on the Federal Reserve have weakened the dollar.

    The euro's latest gains came as speculation around joint U.S.-Japanese intervention to stem yen weakness pushes the dollar down broadly.

    Trump said on Tuesday the dollar's value was "great", when asked whether he thought it had declined too much.

    Efforts to boost euro zone security and long-term growth efforts, especially in Germany, and a wish to diversify away from the dollar have helped.

    COMPANIES MUST BE FEELING PAIN?

    Indeed. The impact of renewed currency strength, making exports more expensive abroad, could start to show up in upcoming earnings.

    Companies in the STOXX 600 index derive 60% of their revenues from abroad, of which the U.S. accounts for nearly half, Goldman Sachs estimates.

    Equity investors have so far largely overlooked the impact of currency strength given an overall brighter economic outlook.

    Yet European earnings are expected to have shrunk last year. Barclays reckons last year's euro rise explained about half of earnings-per-share downgrades.

    IS THE ECB WORRIED?

    ECB officials typically care more about the speed and scale of FX moves rather than the level.

    They are likely to pay attention since the euro jumped around 2% last week -- its biggest weekly jump since April, when Trump's sweeping Liberation Day tariffs sparked global turmoil.

    Its rise since last summer has been more gradual than its surge last spring, which should ease some concern.

    Further euro appreciation may put downward pressure on import prices. The ECB already expects to miss its 2% inflation target this year and next.

    HOW QUICKLY COULD THE EURO RIVAL THE DOLLAR AS THE NO.1 RESERVE CURRENCY?

    Slow down.

    Yes, the euro's stellar rise reflects increased positive sentiment, but it doesn't mean the euro is about to replace the dollar soon.

    The dollar accounts for just under 60% of global currency reserves, versus the euro's roughly 20% share. U.S. dominance in global trade and commerce and its deep capital markets mean this is not likely to change anytime soon.

    ECB President Christine Lagarde argues that erratic U.S. economic policy means the euro could play a greater global role, but that would require the bloc to resume a long-stalled process to complete its financial architecture.

    (Reporting by Dhara Ranasinghe, additional reporting by Yoruk Bahceli and Samuel Indyk; Editing by Shri Navaratnam)

    Key Takeaways

    • •The euro has reached $1.20 against the dollar, a significant milestone.
    • •Factors include U.S. policy and European fiscal stimulus.
    • •The rise impacts European companies' export competitiveness.
    • •ECB monitors the speed and scale of currency movements.
    • •The euro is unlikely to replace the dollar as the top reserve currency soon.

    Frequently Asked Questions about Why the euro's rise to $1.20 is a big deal

    1What is the euro?

    The euro is the official currency of the Eurozone, used by 19 of the 27 European Union member states. It was introduced in 1999 and is symbolized by €.

    2What is foreign exchange?

    Foreign exchange, or forex, refers to the global marketplace for trading national currencies against one another. It is the largest financial market in the world.

    3What is currency hedging?

    Currency hedging is a risk management strategy used to protect against potential losses from fluctuations in currency exchange rates.

    4What is the role of the European Central Bank?

    The European Central Bank (ECB) manages the euro and formulates monetary policy for the Eurozone, aiming to maintain price stability and support economic growth.

    5What is economic growth?

    Economic growth refers to an increase in the production of goods and services in an economy over a period of time, typically measured by GDP.

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