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Exclusive interview with Nan Shan Life Insurance

It’s about Quality Services and Creating Value for Customers

You offer a lifetime commitment, what does this entail?

Every insurance policy comes with Nan Shan Life’s lifetime commitment. Nan Shan Life has turned intangible commitment into tangible services through various service channels including insurance agents, financial institutions, corporations and the Internet.

Nan Shan Life endeavors to understand customer needs at every point of contact with customers. Nan Shan Life adopts an “active”, “innovative” and “care giving” spirit to continuously provide better-than-expected customer services. Nan Shan Life aims at becoming the paragon in the insurance industry and “the spokesperson for customers’ happiness”.

Insurance is a business that offers care and assistance. Every policy represents a lifelong promise made by Nan Shan Life to the policyholder. While pursuing business growth, Nan Shan Life holds itself to providing efficient, precise, and warm and caring services and to adhering to Nan Shan Life’s core values and being a presence of stability for its customers and their families.

How does Nan Shan Life support the economic and social development of Taiwan?

Nan Shan Life, as part of its commitment to serving public welfare, endeavors to incorporate CSR practices into its business strategies. As a responsible corporate citizen, it brings together resources of the Nan Shan Life Charity Foundation and close to 400 offices across Taiwan with more than 30,000 agents and staff in supporting minorities and community health care as well as making contributions to education, environmental sustainability, and local community services.

  • Foster Volunteering Culture and Mobilizing All Employees
    In the interest of serving public welfare and ensuring continuation of its efforts, Nan Shan Life relies on the Nan Shan Life Charity Foundation as the platform to assemble teams of volunteers, gather support from its employees, and coordinate volunteer efforts at offices across the country. The goal is to establish a strong local presence and create happiness in the community.
  • Nan Shan Life Charity Fund Program Promotes Community Healthcare Service
    The Nan Shan Life Charity Fund Program works with 189 medical institutions in Taiwan. In the period between July 2013 and November 2017, a total of more than NT$260 million was donated to provide medical support and medical equipment and improvements. The fund also helped more than 19,000 members of minority groups seek medical attention. Furthermore, volunteer services and the support to improve medical equipment and resources led to better medical care for a total of more than 600,000 patients, thereby strengthening community healthcare.
  • Micro-Insurance Products Demonstrate Our Core Values by Assisting Minority Families to Develop Risk Safety Net
    Nan Shan Life upholds core values of insurance and supports government policies. Nan Shan Life, working with 160 municipal governments/local authorities and supported by volunteers of hospitals affiliated with the Nan Shan Life Charity Fund, helped more than 20,000 members of minority groups obtain micro-insurance coverage.
  • Reach into indigenous villages and encourage teenagers to pursue dreams
    Nan Shan Life continues to invest in life education for teenagers. Since its launch in 2014, the Bold Plan has been inviting successful individuals to speak to students on campus and encourage them to pursue their dreams. In addition, the Bold Fund is made available to help students make their dreams a reality. As of November 2017, the plan has reached into 103 schools in 17 cities and hosted 117 forums. More than 73,000 students in total attended the events.
  • Environmentally Friendly Corporation to Actively Promote Various Environmental Activities
    Nan Shan Life takes energy saving measures and reduces 1,500 tons of carbon every year as part of its commitment to environmental sustainability. It also built more than 8,600 meters of sand groins and piled on more than 16,500 tons of sand for shoreline stabilization and against erosion. Annual coastal cleanups and waste monitoring events are organized across the country. Campaigns are held to promote “less plastic, less ocean waste” and encourage consumers to take action to protect the coastal ecosystem in Taiwan.

What message do you have for those looking for insurance?

Insurance is a business that contributes to the well-being of society. Nan Shan Life, as part of its commitment to serving public welfare, provides services that pay attention to individual needs, and offers a variety of innovative products to help customers acquire the protection needed. Nan Shan Life is also committed to enhancing her services to local communities through corporate social feedback, creating more warmth and happiness for Taiwan’s society.

Global Banking & Finance Review


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