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    Home > Finance > Europe takes aim at Musk's Starlink with new satellite champion
    Finance

    Europe takes aim at Musk's Starlink with new satellite champion

    Published by Global Banking and Finance Review

    Posted on October 23, 2025

    4 min read

    Last updated: January 21, 2026

    Europe takes aim at Musk's Starlink with new satellite champion - Finance news and analysis from Global Banking & Finance Review
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    Tags:innovationpartnershipProject Managementtechnologyfinancial services

    Quick Summary

    Europe's aerospace giants Airbus, Thales, and Leonardo unite to form a new satellite venture, challenging Starlink and enhancing European sovereignty.

    Europe Unites to Compete with Musk's Starlink Through New Satellite Venture

    By Giulia Segreti, Tim Hepher and Elvira Pollina

    ROME/PARIS/LONDON (Reuters) -A deal to forge Europe's answer to Elon Musk's Starlink was reached on Thursday as the continent's top space firms agreed to combine their satellite manufacturing and services businesses.

    Marking the most ambitious tie-up of European aerospace assets since the creation of missiles maker MBDA in 2001, Airbus and Thales of France and Italy's Leonardo will create a Toulouse-based venture to begin operations in 2027.

    French Finance Minister Roland Lescure said the preliminary deal would "strengthen European sovereignty in a context of intense global competition".

    Italy's Industry Minister Adolfo Urso said it supported the growth of European champions to compete globally.

    VENTURE FACES GLOBAL COMPETITION

    Code-named "Project Bromo", talks between the three groups started last year.

    Europe's top satellite makers have long competed to build complex spacecraft in geostationary orbit but have been hit by the arrival of cheap, tiny satellites in low Earth orbit, notably the Starlink network built by Musk's SpaceX.

    Thales CFO Pascal Bouchiat, announcing quarterly sales that

    included an initial contract for IRIS², Europe's planned secure satellite network, hailed the new venture but warned on the competition ahead.

    "This first development contract for IRIS² doesn't take away the challenges that the European industry, in particular, is facing," he told reporters.

    The new combination will employ 25,000 people with revenue of 6.5 billion euros ($7.58 billion), based on 2024 figures.

    It is expected to generate "mid-triple digit" millions of euros of synergies starting after five years, the companies said.

    Shares in Leonardo rose almost 2% while Airbus and Thales were up less than 1% in afternoon trading.

    "The initiative is certainly positive, as it creates a European leader capable of competing globally and improves the profitability of a business ... that has struggled in recent years," analysts at Italian investment bank Equita said in a note.

    Shareholders now face up to two years of talks with governments, unions and the European Commission over the deal, which has implications for activities in Britain and Germany as well as Italy and France.

    Italian unions requested more information and said the deal should help the country's sector compete internationally.

    Airbus and Thales have cut a combined 3,000 jobs following space losses. The three new partners made no mention of further cuts, but executives said the focus would now turn towards potential growth.

    BALANCING PAYMENTS

    The deal will combine activities of Thales Alenia Space and Telespazio - two joint ventures between Leonardo and Thales - as well as various Airbus space and digital businesses, the remaining space activities owned by Leonardo and Thales SESO.

    Airbus will hold 35%, and Thales and Leonardo 32.5% each, the companies said.

    Sources familiar with the deal said there would be balancing payments to reflect the value of the assets being contributed, with Airbus receiving some compensation, depending on how well the various activities are doing when the deal closes in 2027.

    Previous attempts to combine have hit anti-trust hurdles.

    "We expect, and will be vigilant, that the synergies created from efficiencies benefit us as a key customer of the new company," said French satellite operator Eutelsat.

    The deal could face objections from smaller German satellite maker OHB, which a French parliamentary committee has said could end up acquiring some of the newly combined assets.

    OHB did not reply to a request for comment.

    Agreement between the three companies - each of which has had periods of prickly relations in the past - was salvaged after sources familiar with the matter said the talks had hit obstacles over governance and valuation during the summer.

    The companies gave few details regarding governance but executives pledged to avoid a system of rotating leadership or making appointments based on nationalities, approaches which have roiled the European aerospace industry, especially Airbus, in the past.

    ($1 = 0.8575 euros)

    (Additional reporting by Mathieu Rosemain, Gianluca Lo Nostro, Dominique Vidalon, Angelo Amante, Enrico Sciacovelli and Amy-Jo Crowley; editing by Kim Coghill and Jason Neely)

    Key Takeaways

    • •Europe's top space firms unite to challenge Starlink.
    • •Airbus, Thales, and Leonardo form a new venture.
    • •The venture aims to enhance European sovereignty.
    • •The project is expected to start operations in 2027.
    • •The new company will employ 25,000 people.

    Frequently Asked Questions about Europe takes aim at Musk's Starlink with new satellite champion

    1What is Project Bromo?

    Project Bromo is a collaborative initiative among European aerospace companies to create a new satellite manufacturing and services venture aimed at enhancing Europe's capabilities in the satellite industry.

    2What are synergies in business?

    Synergies in business refer to the benefits that arise when two or more companies combine their resources, leading to increased efficiency, cost savings, and enhanced performance.

    3What is European sovereignty in aerospace?

    European sovereignty in aerospace refers to the ability of European countries to independently develop and manage their aerospace capabilities, reducing reliance on external entities.

    4What is the significance of employment in the aerospace sector?

    Employment in the aerospace sector is significant as it contributes to economic growth, technological advancement, and the development of skilled labor in high-tech industries.

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