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    1. Home
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    3. >Durex maker Reckitt beats Q4 sales expectations on emerging market strength
    Finance

    Durex Maker Reckitt Beats Q4 Sales Expectations on Emerging Market Strength

    Published by Global Banking & Finance Review®

    Posted on March 5, 2026

    3 min read

    Last updated: April 2, 2026

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    Quick Summary

    Reckitt exceeded Q4 like‑for‑like net sales expectations with 5.4% growth (vs. 4.7% consensus), driven by emerging markets strength. The company forecasts its Core Reckitt business to grow 4–5% like‑for‑like net revenue in 2026.

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    Durex maker Reckitt's shares slump as hazy outlook masks emerging market-led growth

    Reckitt's Financial Performance and Market Reactions

    By Alexander Marrow

    Quarterly Results and Market Response

    LONDON, March 5 (Reuters) - Shares in Reckitt plunged more than 6% on Thursday as the market evaluated the consumer goods company's hazy guidance on margins and earnings per share, even as it reported a quarterly sales beat led by double-digit emerging market growth.   

    Along with rivals such as Nestle and Unilever, Reckitt has been fine-tuning its portfolio to focus on high-growth, high-margin brands to try to boost sales volumes.

    Divestiture and Margin Concerns

    Reckitt finalised the $4.8 billion divestiture of its Essential Home division to private equity firm Advent International on December 31, but on Thursday suggested that core margins could be undermined by stranded costs as a result, which some analysts said was contributing to Reckitt's sharpest daily share-price drop in 11 months. 

    Tax and Foreign Exchange Impacts

    CFO Shannon Eisenhardt said that a higher effective tax rate and adverse foreign exchange impacts represented a 7% headwind to EPS. 

    "We think the reaction may be reflecting a long positioning in what is seen as key defensive staples in the face of disappointment on EPS," JPMorgan analysts said, also noting the lack of disclosure on the mechanics of the Essential Home separation ahead of Thursday's results.

    'Must-Win' Emerging Markets Deliver Growth

    The maker of Durex condoms and Lysol cleaning products reported total group like-for-like net revenue growth of 5.4% for the quarter ended December 31, compared with 4.7% expected in a company-compiled consensus, led by a 10th consecutive quarter of double-digit growth in emerging markets.

    Opportunities in Emerging Markets

    "The runway for growth is so significant," Licht told Reuters, highlighting emerging markets' opportunities for organic growth, with the number of middle-class households in these markets now greater than Europe and the U.S. combined.  

    "From a standpoint of where we have to win, this is absolutely a must-win set of markets for us," Licht said.

    Regional Performance Breakdown

    Revenue in emerging markets surged 17.2%, led by China and India, while Europe recorded a quarterly drop of 4.5%. 

    Barclays analysts said the emerging markets segment was "doing the heavy lifting for the group and provides a reliable growth engine at a time when developed markets category growth is sluggish."

    Outlook and Future Guidance

    The British company, which also produces Nurofen tablets and cold remedy Lemsip, said it expected the challenging trading environment in Europe to continue and warned that it would suffer in the first quarter from a milder cold and flu season.

    Reckitt, whose volumes declined by 0.2% in the fourth quarter, expects its core business to grow at 4% to 5% this year, but declined to give explicit margin guidance for 2026. 

    "The margin benefit from the divestiture of essential home is being offset by stranded costs and FX," Quilter Cheviot analyst Chris Beckett said.

    (Reporting by Alexander Marrow; Editing by Emelia Sithole-Matarise, Tomasz Janowski, Susan Fenton and Mark Porter)

    References

    • Emerging markets propel Durex maker Reckitt past sales expectations By Reuters
    • https://cdn.financialreports.eu/financialreports/media/filings/4872/2025/10-K/4872_10-k_2025-03-06_4d5c7c13-f5e6-4308-86b5-4cf3a022e28d.html?utm_source=openai

    Table of Contents

    • Reckitt's Financial Performance and Market Reactions
    • Quarterly Results and Market Response

    Key Takeaways

    • •Reckitt delivered 5.4% like‑for‑like net revenue growth in Q4, outperforming the 4.7% expectation. (source: Reuters) (investing.com)
    • •Growth was largely fuelled by robust emerging markets performance, continuing a trend seen in prior quarters (e.g., 15.5% LFL growth in Q3 emerging markets). (investing.com)

    Frequently Asked Questions about Durex maker Reckitt beats Q4 sales expectations on emerging market strength

    1What helped Reckitt beat Q4 sales expectations?

    Strong performance in emerging markets led to Reckitt beating its fourth-quarter sales expectations.

    2What was Reckitt's like-for-like net revenue growth in Q4?

    Reckitt reported a 5.4% like-for-like net revenue growth in the fourth quarter.

    3How did Reckitt's growth compare to consensus estimates?
  • Divestiture and Margin Concerns
  • Tax and Foreign Exchange Impacts
  • 'Must-Win' Emerging Markets Deliver Growth
  • Opportunities in Emerging Markets
  • Regional Performance Breakdown
  • Outlook and Future Guidance
  • •Looking ahead, Reckitt expects its Core business to consistently deliver 4–5% like‑for‑like growth from 2026, backed by a strengthened portfolio and geographic footprint. (cdn.financialreports.eu)
  • Reckitt's 5.4% growth exceeded the 4.7% expected in a company-compiled consensus.

    4What are Reckitt’s growth expectations for its core businesses?

    Reckitt expects its core businesses to grow at a rate of 4% to 5% by 2026.

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