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DIGITAL BLIND SPOTS SUBJECT YOUR BUSINESS TO MAJOR COSTS AND RISKS

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Emily Riley

By Emily Riley, COO of Ghostery, Inc.

Imagine you are on a business trip at a busy conference with many competitors. One morning from the hotel you join a conference call to discuss highly confidential information. To be safe, you put a “please do not disturb” sign on your door. But here’s the rub – you left the door wide open. This sounds preposterous, but it’s what companies do every day online.

A typical commercial website in the UK has more than 25 technology vendors on it. Ghostery calls these vendors your Marketing Cloud. Vendors such as analytics tools, social media widgets, and advertising tags each provide marketing benefits to the company, but they also cause real risks to businesses. Inviting third parties onto your website and applications is like leaving the front door to your customers and your data wide open. It can cause problems that can cost companies millions, such as breaks in security, poor customer experiences, slow sites, and lost data.

Anonymous data that Ghostery aggregates from more than 26 million websites reveals:

  • Only 20% of the vendors seen on a financial service’s site is directly placed by the site’s owner, creating major blind spots
  • The average financial service’s site shares 42% of the same digital vendors with its direct competitors, risking data leakage
  • Website performance decreases by 5% with each tag added to its page

In many cases, a complex marketing cloud develops over time, across many departments and for several reasons:

  • Media agencies might employ an ad network that introduces several data retargeting companies
  • The social media manager adds three or four widgets to each page and they in turn call additional social monitoring services
  • The marketing department adds email and content targeting technologies
  • The analytics team adds tags to measure site performance
  • The site operations team decides to use a tag manager to handle many of the tags, further decreasing visibility

For many companies across industries ranging from retail, travel to financial services, the costs of a complex marketing cloud are difficult to assess. Some companies are beginning to realise that, while digital marketing and advertising technology offers benefits, the costs are often outweighed. Without proper management, customer experience suffers, website performance lags, data is compromised, costing the company customers and millions of dollars.

Maximising the ROI from your Marketing Cloud

Emily Riley

Emily Riley

Marketing cloud management is a new strategic discipline that brings vendor management practices from IT over to the digital marketing organisation. A strong MCM process benefits your company’s bottom line by taking into consideration both the benefits and the costs of working with digital marketing vendors. Ultimately, your website’s performance is only as good as that of the vendors on your site. Several ways to maximise ROI with better management include:

  • Preventing security breaches – Having non-secure tags on secure or mixed-content pages exposes a company’s data to hackers, as evidenced by the Reuters hack through Taboola this past June
  • Protecting against data leakage – The average retailer shares 72 percent of the same digital vendors with its competitor
  • Reducing site latency – Research shows that adding a single marketing tag to a site increases the page latency by 5 percent
  • Ensuring data governance – Own the contract relationship, set guidelines for vendor removal, and ensure SLAs are being met in terms of latency, data resell, and third party vendors permitted

Three Essential Steps to Managing the Marketing Cloud:

If you have a large website with a lot of digital marketing partners, the time for better marketing cloud management is now. Follow these steps to creating a strategic initiative that will benefit your online business in the short and long term:

Perform a vendor audit

To start, see which vendors have access to your website, as well as any other companies they bring with them through redirect chains. Determine the benefits and risks of working with each partner, and bring the appropriate stakeholders together to decide which relationships need to be terminated or changed. You might be surprised to see that some companies on your site don’t have a relationship with anyone else working with your business.

Implement vendor management processes

Decide which department will be in charge of vendor management and selection moving forward. A VP in digital or a leader in an IT department who supports marketing is usually best suited to manage the marketing cloud. Select someone who is capable of objectively understanding and communicating both the costs and benefits of any given marketing vendor and who can effectively enforce process.

Encourage CMO-CIO collaboration

Good marketing cloud management requires better communication across marketing and IT over the long term, yet the CMO-CIO relationship is considered one of the weakest in the C-Suite. Building cross-department communication and alignment between marketing and tech in areas like performance goals and vendor management leads to limitless potential to grow a business.

Your online business is a critical part of your company’s success. Don’t let blind spots get in the way. With good marketing cloud management, you can further secure your site, increase performance and ensure customers have an optimal experience.

Business

Motivate Your Management Team

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Motivate Your Management Team 1

A management team, typically a group of people at the top level of management in an organization, is a team of people in the top level of managerial leadership of a business or an organization. It may consist of one person at the top level or more than one person at the top level. In this article, we are going to talk about what it takes to become a successful manager of a company and the different types of managers that can be found.

Team members will usually work in teams of two or three people. They will work together to accomplish a specific goal that the organization has set for them. These goals and the ways to reach them vary. Sometimes a management team will work in teams to achieve the same goal but in different ways. Sometimes they will work in teams to solve a particular problem.

When a team begins working, they will usually meet for the first time at their office building or another place where they will gather. They will be given a specific mission statement that they will be working towards. There will usually be meetings on a regular basis so that the team can discuss what they have done so far. If there is anything that needs to be worked out, this meeting will occur to ensure that all questions have been answered.

When it comes to meeting deadlines, there are often things that the team members will need to do in order to meet their deadline. They will have to come up with the proper solutions. Once they have done this, the next thing that needs to be done is to ensure that the other members of the team are aware of what the solution is.

Sometimes, the team members will meet at different times. This is very common for people who will have different duties and who are not always available at the same time. They can meet at random times but it is very rare for there to be meetings that occur during the night. Sometimes these meetings are held after lunch and sometimes they happen after dinner.

When the team members meet, they will need to be organized. They will need to take all of the necessary items and papers to the meeting and not leave any behind. The meeting will begin with a presentation that will be made by the team leaders that will describe what they have done so far.

After this presentation, the team members will then have to sit down with the other team members to discuss what they have discussed. This is often a very productive way to get everyone talking about what they have accomplished so far.

To be a good manager, you must be able to organize yourself and your team. This is also necessary in order for you to be able to motivate your team.

One of the ways that you can motivate your team members is by encouraging them to get things done that they want to do. By doing this, they will be able to get excited about what they are working on. The excitement that they will feel will motivate them to work even harder and to complete the task as soon as possible.

Another way that you can motivate your team members is to give them rewards. In this case, they will know that there is something for doing a great job. They will know that if they have good performance, there will be a reward for their hard work.

It is also important for you to provide support to your team members. by helping them find jobs and making sure that they are able to find employment. This will encourage them to be self-motivated and to perform better on their jobs.

When you provide support to your team members, they will feel valued and respected. This will allow them to feel as though they have an employer who is willing to put in a lot of effort in order to help them get what they want out of their jobs.

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Business

The Income Approach Vs Real Estate Valuation

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The Income Approach Vs Real Estate Valuation 2

The Income approach is only one of three main classifications of methodologies, commonly referred to as valuation approaches. It’s particularly popular in commercial real estate valuation and other business valuation. The key difference between the three methods is that the Income Approach relies on the idea of income as a measurement rather than an absolute number.

As with all three different types of valuation methods, the underlying assumption is that price is determined by cash flows. This means that in order to determine the value of a particular asset or business, there must be an exact amount of money spent. When an individual or firm makes a purchase, they will pay money for the product and they will make payments for the privilege of continuing to use that product over time. These payments are called “cash flows.”

Real estate appraisals are based on this simple concept. There are many realtors who work at the level of measuring the net worth of a home or building by considering the current mortgage and interest owed on that loan. The appraiser uses these numbers as the basis of his or her opinion about the fair market value of the property.

On the other hand, when the method you choose is the income approach, the appraiser focuses instead on the income earned by a person or entity. This can be based on both sales volume and earnings of each employee. A company may use the income approach to calculate the value of its inventory and accounts receivable based on the income earned by the company or group of employees.

The basic concept behind the approach is that cash flows should be considered as the basis for making decisions about what kind of business or service is right for a person or group. These cash flows include the income earned by employees, purchases made by the company, and the sales volume of goods or services produced by the company. The income model is often used to value homes, businesses, real estate, and other valuable assets. in order to determine their fair market value.

The primary difference between the realtors’ method of valuing the home and that of the income approach is that the former considers only one way that the value is going to change in value over time. While realtors look at the home’s market value to determine if they can sell it and the approach works out the value of the home by using the current sales price plus the future sales price plus some percentage of the gross value of the home, the income approach values the property only by the amount of money paid out over time. on monthly or annual payments. The difference in the two approaches is that the realtors use the gross value of the home as their basis and the approach uses the net cash payments.

Because of this difference in the valuing models, some people prefer the income approach over the realtors’ approach. Because realtors’ models involve an element of forecasting, they aren’t as helpful in determining the fair market value of a property, and they are not very useful in making long-term financial plans. On the other hand, the income approach can be very helpful in helping you decide if your home or business is worth buying.

While tax benefit of the income approach can also play a part in determining its value, it will not be nearly as large as the tax benefit of the realtors’ approach. In addition to providing tax benefits, the approach allows the person or organization to buy a home or business that is under-priced because it may increase their tax benefit. in the long run. Because this is not the primary reason that most realtors use the approach to value properties, it is not as well known as the realtors’ method, but it can be very useful for some people who don’t want to invest a large amount of time in planning their future, so they may want to consider it.

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How To Create A Leadership Philosophy

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How To Create A Leadership Philosophy 3

A leadership philosophy describes an individual’s values, beliefs and principles that they use to guide a business or organization. Your leadership philosophy can be based on your personal traits and beliefs or it can be based on what you believe is best for the organization you work with. In order to improve your management style and leadership style, you need to understand your leadership philosophies. It can either help or hinder you.

Your personal philosophy, or personality, is largely influenced by your personal beliefs and character. It helps guide you and keeps you on track. If your personal philosophy supports the goals and mission of the organization, it will motivate you to pursue those goals. If it doesn’t, it can hinder you from achieving your goal. Your personal philosophy can be as varied as your own personality and beliefs.

A good leadership philosophy can be created through the development of personal values, goals and dreams. Through this process you will discover that some personal values are important and others aren’t. You can make the difference and decide which ones are more important than others. Once you have a firm foundation established, you can move on to finding a way to achieve your objectives.

Personal philosophies need to be examined in terms of their relevance to the organization’s mission. Your leadership philosophy needs to be based on whether the organization or the leader wants to help people or just help themselves. If it is the former, then your personal philosophy should focus on providing the resources needed to make it happen. If it is the latter, then your personal philosophy should focus on helping those who need it most.

Another part of your personal philosophy should look at the individual needs of the organization. If the organization is looking to help the underprivileged, your leadership philosophy should be focused on assisting them in getting a better education so they can get a better job and earn more money. This is a prime example of a personal philosophy that would not benefit the organization in any manner.

Leadership is a process, not a person. Leaders need to be willing to change and adapt in order to get the job done right. Leaders should always try to learn from the past mistakes and try to improve on the mistakes that they made. have made and this is not possible if a leadership philosophy doesn’t allow them to grow and change as individuals in the organization.

Your personal philosophy should be aligned with the values of the organization in which you are working with. You need to create a vision that your organization has. Your vision can be anything from the improvement of the organization to the success of the employees. Your vision can be a company motto, mission statement or a corporate image.

Leadership isn’t about being the leader of all or nothing. It is about bringing in the right people to make the organization the best it can be and growing it over time. There are a lot of people who are qualified to lead an organization but don’t get the opportunity because they don’t have the right leadership philosophy. The more qualified individuals you can hire, the higher your chances of success and the better results you will see.

The best leaders aren’t the ones who walk into the building and are the leader but are the one who goes out of their way to show the organization how they feel. They do something that no one else in the room is doing. They give their time and effort in order to make their organizational goals come true. They work hard and are willing to do the work, but not do it for others, they do it for themselves and they don’t let anyone else take advantage of them.

Creating a leadership philosophy can be a good idea to help you in building your leadership team. When you create a good leadership philosophy, it creates a level of respect and integrity within the organization.

Developing a personal philosophy can be very beneficial to an organization. It can be the thing that gives your organization a sense of self worth.

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