business
Business
Why Analytics is Changing Peak Season for Digitally Savvy Retailers
Business
The inevitable shift to mcommerce in emerging economies
Business
Regulation and Regulatory Compliance are critical if Africa is to reap the rewards of interoperability
Business
A SINGLE OCCURRENCE OR ISSUES OF AGGREGATION – BUSINESS INTERRUPTION LOSSES AS A RESULT OF COVID-19
Why Black Friday 2022 Could Be the Most Important One Yet?
Date: November 15, 2022
By Jonny Gilpin, from schuh ltd With less than a month to go to Black Friday weekend, we’re keen to explore how this year will shape up in comparison to previous editions, particularly as the UK navigates some of the most testing financial times in modern history. Could the iconic period, that became a staple...
Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
Date: November 15, 2022
Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with GumGum and Frameplay London, UK – November 15th, 2022 – GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with...
Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard
Date: November 15, 2022
PXYZ invests further into proving relationship between attention and brand outcomes London, UK – 15th November 2022: Playground xyz (PXYZ), the leader in attention and optimisation technology, has moved to further cement their position as the leader in understanding consumer attention with their hire of consumer neuroscientist, Dr. Shannon Bosshard as Lead Scientist. With people...
Lumen Research and Avocet combine forces to drive a new category in attention
Date: November 15, 2022
The two companies merge to become Lumen, with FirstPartyCapital leading a £3M funding round to drive expansion across the US and Europe London, UK 15th November 2022: Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between...
Domenico Lup appointed CEO of Allianz Trade in ASEAN
Date: November 15, 2022
Domenico Lup to lead growth developments in six ASEAN countries Allianz Trade is pleased to appoint Domenico Lup as CEO of Allianz Trade in ASEAN with effect from 1 December 2022. Mr Lup will be responsible for overseeing the trade credit insurer’s growth developments in six ASEAN countries including Singapore, Malaysia, Thailand and Indonesia. Mr Lup...
Danger, bots at work: the risk of botnets for businesses
Date: November 14, 2022
By Paulo Henriques, Head of Cyber Security Operations at Exponential-e Thanks to Elon Musk, bots have been making headlines more than ever recently; according to some estimates, they now account for 20% of all Twitter accounts. But social media bots aren’t new and have been making appearances across many social media platforms, including Facebook, for...