Finance
Bt Group Explores New Mobile Brand, Ft Reports
Published by Global Banking & Finance Review®
Posted on October 28, 2025
2 min readLast updated: January 21, 2026
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Company
Published by Global Banking & Finance Review®
Posted on October 28, 2025
2 min readLast updated: January 21, 2026
Add as preferred source on GoogleBT Group is considering launching a low-cost mobile brand to counter competition from fintech firms like Revolut and Monzo in the UK telecom market.
(Reuters) -Britain's largest broadband provider BT Group is mulling the launch of a low-cost mobile brand, the Financial Times reported on Tuesday, citing people familiar with the matter.
BT is understood to be considering options including creating a new brand, or buying an existing mobile virtual network operator, the newspaper said.
The move is said to follow the rising threat posed by new entrants to the UK telecoms market including Revolut and Monzo, the report added.
Reuters could not immediately verify the report. BT did not immediately respond to Reuters' request for comment.
Earlier this year, FT reported that fintech company Monzo announced plans to launch a mobile service. Revolut recently detailed plans for its own mobile virtual network operator in Europe, while British consumer credit firm Lendable launched a monthly 20 pound ($26.84) mobile plan earlier this month.
Executives, including new consumer chief Claire Gillies, who started in April, are understood to believe BT must compete in all segments of the market to remain competitive, the FT report said. BT has also hired Uncommon Creative Studio for conducting a review of its brand, it added.
($1 = 0.7451 pounds)
(Reporting by Yazhini MV in Bengaluru; Editing by Nivedita Bhattacharjee and Mrigank Dhaniwala)
A mobile virtual network operator (MVNO) is a company that provides mobile services but does not own the wireless network infrastructure. Instead, it leases network access from traditional mobile network operators.
Fintech, or financial technology, refers to the integration of technology into offerings by financial services companies to improve their use of financial services. It encompasses a wide range of applications, including mobile banking and online investment platforms.
A low-cost mobile brand typically offers mobile services at lower prices compared to traditional carriers, often targeting budget-conscious consumers. These brands may provide limited features or rely on existing network infrastructure.
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