Finance
Nivea maker Beiersdorf cuts 2025 forecast as skincare sales slow
Published by Global Banking and Finance Review
Posted on October 23, 2025
1 min readLast updated: January 21, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on October 23, 2025
1 min readLast updated: January 21, 2026
Beiersdorf cuts its 2025 sales forecast amid slowing skincare demand, with organic growth now expected at 2.5%. Nivea sales declined, while derma sales rose.
-German consumer goods maker Beiersdorf on Thursday trimmed its outlook for 2025 for a second time, saying the market for skincare had slowed in the third quarter, especially in emerging markets.
It lowered its outlook for organic sales growth to around 2.5%, from a previous target of around 3%, with around 2.5% growth expected in the consumer segment from a previous target of 3%-4%.
Shares in Beiersdorf are down nearly a quarter year-to-date, as consumer goods companies struggle amid fragile consumer confidence in major markets and U.S. import tariff pressures.
The company reported group sales in the third quarter of 2025 of 2.35 billion euros, 1.7% higher than a year earlier on an organic basis and in line with analysts' expectations as per data compiled by Vara Research.
Sales of Nivea, the company's flagship skin and body care brand, fell 0.4% organically, while the derma category recorded a 12.4% organic rise in sales.
The Hamburg-based company kept its group EBIT margin target of slightly above the previous year's 13.9% unchanged.
(Reporting by Matthias Inverardi and Bernadette Hogg; Editing by Matt Scuffham)
Organic sales growth refers to the increase in sales generated by a company's existing operations, excluding any sales from acquisitions or new business ventures.
Emerging markets are countries with developing economies that are in the process of industrialization and often experience rapid growth and investment opportunities.
EBIT margin is a financial metric that measures a company's earnings before interest and taxes as a percentage of its revenue, indicating operational profitability.
Consumer confidence is an economic indicator that measures how optimistic or pessimistic consumers are regarding their expected financial situation and the overall economy.
Market volatility refers to the frequency and magnitude of price movements in a financial market, indicating the level of risk and uncertainty in the market.
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