AMIRA RICE

• Founded 99 years ago by the Chanana family
• Part of Amira NatureFoodsLtd,listedon the New York StockExchange
• Global player in the specialty rice sector,launched in the UK in 2013

Amira is the newest specialty rice brand available on supermarket shelves nationwide and is set to reinvigorate the specialty rice sector. Amira provides the highest quality, delicious aromatic rice that brings a gourmet touch to every meal.

Amira Nature Foods Ltd is led by Karan A. Chanana, who for the past nine years has stood at the company’s helm as Chairman and CEO, leading it from strength to strength. As the fourth-generation leader of the 99 year old family business, which began as a trading house, he has built Amira into a global company listed on the New York Stock Exchange. The Amira brand was launched in 2008 and is now sold in over forty countries worldwide, with offices in Germany, India, Malaysia, Nigeria, Singapore, United Arab Emirates, United Kingdom and the United States of America. Recognised by the World Economic Forum as a Global Growth Company for the past four years, Amira is an award-winning global food brand.

Amira produces delicious, high quality premium specialty rice that brings beauty to every meal. Their expertise and commitment to the rice ageing process ensures a flavorsome and aromatic quality to their basmati. Whilst the industry standard for ageing basmati rice is nine months, Amira’s flagship products are matured for a minimum of eighteen months, giving them a distinctive scent and delicious flavor. Amira ensures their superior quality proposition is upheld through the complete control and supervision of their rice procurement, ageing, milling and packaging processes in India.

Deriving its name from the Sanskrit word for “fragrant one”, basmati is known for its distinctive, sweet aroma and has played an integral part in Indian and Pakistani cuisine for thousands of years. In recent times basmati rice has seen an explosion in popularity outside its traditional home in the Indian subcontinent, gaining ever increasing status in countries like the Middle East, West Africa and here in the UK.

Pure basmati is grown in the foothills of the Himalayas and is known as the golden standard of rice. Amira’s basmati is grown across the towns of Badaun and Unnao in Utter Pradesh, India’s most populous state. Their products take advantage of the region’s renowned fertile land, where the rice crops are nourished by the holy rivers Ganges and Yamuna.

The flagship Amira Superior Aromatic product offers consumers a premium speciality grain that expands up to two and a half times in length when cooked, significantly longer than traditional basmati, to produce meals that look as beautiful as they taste.

Amira’s Superior Aromatic and Pure Basmati products offer the highest quality rice available to consumers and can be found in Asda, Morrisons, Waitrose and Tesco stores nationwide.