Finance
Alkimi Launches Mainnet; Bringing $600 Billion Industry On-Chain
Published by Wanda Rich
Posted on December 19, 2023
3 min readLast updated: January 31, 2026
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Company
Published by Wanda Rich
Posted on December 19, 2023
3 min readLast updated: January 31, 2026
Add as preferred source on GoogleLondon, United Kingdom, December 19th, 2023, Chainwire
London, United Kingdom, December 19th, 2023, Chainwire
Alkimi, the world’s first decentralised ad exchange, has exited beta and now has advertisers and publishers buying and selling inventory through its blockchain-based programmatic platform. The launch of a custom consensus, distributed ledger and node platform marks a new era for digital advertising. It makes it possible to buy and sell advertising space in a completely decentralised manner through the blockchain infrastructure.
The mainnet Alkimi offers delivers performance enhancements, complete transparency, and greater efficiency in the digital advertising ecosystem. By cutting the fees from over 37% to between 3-5%, the cost of buying ads was reduced from $9.03 to $2.71, granting advertisers 212% more media while also increasing ad campaign performance by 19% in collaboration with the world’s largest media agencies and publishers.
Ben Putley, Alkimi CEO and Co-Founder, expressed how “I am thrilled to announce the launch of Alkimi Exchange’s mainnet, a pivotal moment in our journey to revolutionise digital advertising. In 2023, the digital ad spend is projected to be $678.9 billion, signifying the immense potential of this market. Alkimi Exchange will capture this potential by bringing a significant portion of digital ad spend on-chain via our exchange AlEx.”
For advertisers and media agencies, the mainnet presents a level of clarity and accountability in ad spend that was previously unattainable. Publishers, in contrast, are poised to benefit from a more streamlined and profitable approach to ad management and revenue generation, with a higher proportion of advertiser dollars being passed on to them, thus creating more value online.
A key feature of the new mainnet is the inclusion of a Liquidity Staking Derivative (LSD), allowing users to join a liquidity pool on Balancer and stake their LP tokens (stADS) on the user portal, labs.alkimi.org. This feature offers users the opportunity to ‘yield farm’ the internet.
The launch of this mainnet represents not just a technological advancement but a paradigm shift in how digital advertising is conducted. By harnessing blockchain technology, the company is setting new standards for transparency and performance in the industry, marking a significant step towards a future where digital advertising is more effective, transparent, and fair for all parties involved.
About Alkimi Exchange
Alkimi Exchange is a decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users. Alkimi Exchange is a custom layer 2 scaling solution on the Ethereum network, specifically for advertising — which allows us to provide the fastest, infinitely scalable solution with 0% fraud, low transaction fees and complete end-to-end transparency.
Learn more at www.alkimi.org.
Linkedin: https://www.linkedin.com/company/alkimi-exchange
Telegram: https://t.me/Alkimi_Exchange
Discord: https://discord.com/invite/ebeHPzYHFT
Twitter: https://twitter.com/AlkimiExchange
YouTube: https://www.youtube.com/channel/UCfvLB-WjXB7oZSeFci-RT5w
Head Of Marketing
Milly Putley
Alkimi Exchange
hello@alkimi.org
Digital advertising refers to the use of the internet and online platforms to promote products or services to consumers through various formats such as display ads, social media, and search engines.
A liquidity staking derivative is a financial instrument that allows users to stake their tokens in a liquidity pool, enabling them to earn rewards while maintaining access to their assets.
Programmatic advertising is an automated process of buying and selling online ad space, using technology to target specific audiences and optimize ad placements in real-time.
Transparency in advertising refers to the clarity and openness about how advertising dollars are spent, ensuring that advertisers know where their money goes and how it impacts performance.
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