Published by Global Banking & Finance Review®
Posted on October 21, 2025
2 min readLast updated: January 21, 2026
Add as preferred source on GoogleAdidas raises its profit forecast for the year, successfully mitigating U.S. tariff costs. The company expects a 2025 operating profit of 2.0 billion euros.
FRANKFURT (Reuters) -Germany's Adidas on Tuesday raised its operating profit guidance for the full year, saying it successfully mitigated part of the extra costs caused by higher U.S. tariffs.
The sportswear brand predicted a 2025 operating profit of about 2.0 billion euros ($2.3 billion), up from a range of 1.7 billion to 1.8 billion euros it had previously projected, thanks to a better-than-expected business performance.
Adidas had previously said it may hike prices in the U.S. to pass on some of the cost of tariffs imposed by President Donald Trump's administration on imports, which it estimated would add around 200 million euros ($233.24 million) to its costs in the second half.
Adidas's top-selling Samba sneakers, previously priced at $90 and up, now start at $100 on its U.S. site.
Adidas said third-quarter revenues increased by 12% in currency-neutral terms, and its operating profit increased to 736 million euros from 598 million euros in the same period last year.
Adidas is set to report full third-quarter results on October 29.
($1 = 0.8575 euros)
(Reporting by Ludwig Burger and Helen ReidEditing by Tomasz Janowski)
Currency-neutral revenue refers to sales figures that have been adjusted to eliminate the effects of currency fluctuations, allowing for a clearer comparison of performance across different markets.
Sneakers are a type of footwear designed primarily for sports or other forms of physical exercise, but they are also worn as casual everyday shoes.
Price adjustment is the process of changing the price of a product or service in response to market conditions, costs, or competitive pressures.
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