Published by Global Banking and Finance Review
Posted on October 21, 2025
FRANKFURT (Reuters) -Germany's Adidas on Tuesday raised its operating profit guidance for the full year, saying it successfully mitigated part of the extra costs caused by higher U.S. tariffs.
The sportswear brand predicted a 2025 operating profit of about 2.0 billion euros ($2.3 billion), up from a range of 1.7 billion to 1.8 billion euros it had previously projected, thanks to a better-than-expected business performance.
Adidas had previously said it may hike prices in the U.S. to pass on some of the cost of tariffs imposed by President Donald Trump's administration on imports, which it estimated would add around 200 million euros ($233.24 million) to its costs in the second half.
Adidas's top-selling Samba sneakers, previously priced at $90 and up, now start at $100 on its U.S. site.
Adidas said third-quarter revenues increased by 12% in currency-neutral terms, and its operating profit increased to 736 million euros from 598 million euros in the same period last year.
Adidas is set to report full third-quarter results on October 29.
($1 = 0.8575 euros)
(Reporting by Ludwig Burger and Helen ReidEditing by Tomasz Janowski)
Explore more articles in the Finance category
