Published by Global Banking & Finance Review®
Posted on September 23, 2025
2 min readLast updated: January 21, 2026
Add as preferred source on GoogleDisney+ is raising its subscription prices again, with changes effective October 21. Both ad-supported and premium plans will see increases as Disney aims to boost streaming profits.
(Reuters) -Walt Disney said on Tuesday it will raise prices for its flagship Disney+ streaming service in the United States next month, as the entertainment giant pushes to bolster profits from its digital platforms.
Starting October 21, the ad-supported Disney+ plan will increase by $2 to $11.99 per month, while the ad-free premium tier will rise $3 to $18.99 a month. Annual premium subscriptions will jump $30 to $189.99.
Bundled packages combining Disney+ with Hulu and ESPN+ will also see price hikes, according to the company's website.
Disney is facing heightened public scrutiny following the recent controversy over the temporary removal of Jimmy Kimmel Live! from ABC, which sparked calls to even boycott the company's services.
Disney+ launched in November 2019 at $6.99 per month, gradually raising its prices since then as part of a broader strategy to stem losses and turn streaming into a growth engine. Its streaming business had achieved profitability for the first time last year
It is the fourth consecutive year Disney has raised its subscription prices. The company imposed a 38% price hike in December 2022, followed by further increases in October of 2023 and 2024.
(Reporting by Kritika Lamba in Bengaluru; Editing by Krishna Chandra Eluri)
Disney+ will raise its subscription prices starting October 21.
The ad-supported Disney+ plan will increase by $2 to $11.99 per month.
The ad-free premium tier will rise by $3 to $18.99 a month.
Disney+ launched in November 2019 at $6.99 per month and has gradually raised its prices as part of a strategy to turn streaming into a growth engine.
Disney is facing scrutiny over the temporary removal of Jimmy Kimmel Live! from ABC, which has led to calls for a boycott of the company's services.
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