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Switzerland says it's ready to make Trump 'more attractive offer' on trade
Published by Global Banking & Finance Review®
Posted on August 4, 2025
5 min readLast updated: January 22, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on August 4, 2025
5 min readLast updated: January 22, 2026
Switzerland is ready to offer a more attractive trade deal to the US to avoid a 39% import tariff, which threatens its export-driven economy.
By John Revill
ZURICH (Reuters) -Switzerland is ready to make a "more attractive offer" in trade talks with Washington, its government said on Monday, following a crisis meeting aimed at averting a 39% U.S. import tariff on Swiss goods that threatens to hammer its export-driven economy.
The Federal Council - the country's governing cabinet - said it was determined to pursue discussions with the United States, if necessary beyond the August 7 deadline that U.S. President Donald Trump has set for the tariff to come into effect.
"Switzerland enters this new phase ready to present a more attractive offer, taking U.S. concerns into account and seeking to ease the current tariff situation," it said in a statement.
The statement said it was committed to securing fair treatment compared with its primary trading competitors, but did not give any details on what the Swiss government may offer. It was not currently considering any countermeasures, it added.
Switzerland was left stunned on Friday after Trump hit it with one of the highest tariffs in his global trade reset, with industry associations warning that tens of thousands of jobs were at risk.
The duties are scheduled to go into effect on Thursday, giving Switzerland, which counts the U.S. as its top export market for pharmaceuticals, watches, machinery and chocolates, a small window to strike a better deal.
The government declined to comment on whether Swiss President Karin Keller-Sutter would travel to Washington for more talks, as called for by some, including Nick Hayek, CEO of flagship Swiss watchmaker Swatch.
The White House said on Friday it decided on the 39% import duty because of what it called Switzerland's refusal to make "meaningful concessions" by dropping trade barriers, calling the two nations' current trade relationship "one-sided".
Swiss industry leaders and politicians, however, have struggled to understand why the country was singled out.
Monday's statement pointed out that bilateral trade between the two nations has quadrupled in the past two decades, and Switzerland is now the sixth-largest investor in the United States.
"Switzerland unilaterally scrapped all tariffs on industrial goods as of 1 January 2024, meaning over 99% of U.S. goods enter Switzerland tariff-free," it said.
Trump has stated he wants to rebalance global trade, claiming that current trade relations are stacked against the United States and are responsible for a $1.2 trillion U.S. goods trade deficit.
Switzerland had a 38.5 billion Swiss franc ($48 billion) trade surplus with the U.S. last year.
"The president (Trump) is really focused on the trade deficit, because he thinks that this is a loss for the United States," President Keller-Sutter told Reuters on Friday.
'DISTINCT DISADVANTAGE'
Bern's statement on Monday said the new tariff rate would apply to nearly 60% of Swiss exports to the U.S. and "puts Switzerland at a distinct disadvantage compared with other trading partners with similar economic profiles".
The EU, Japan and South Korea, which have negotiated 15% tariff rates with Washington, all have larger trade surpluses with the U.S. - around $235 billion for the EU, $70 billion for Japan, and a nearly $56 billion surplus for South Korea.
Swiss Business Minister Guy Parmelin, who over the weekend said the government was open to revising its offer, said options included Switzerland buying U.S. liquefied natural gas or further investments by Swiss companies in the United States.
While the government appears focused on proposing a more enticing deal to Washington, some Swiss politicians have pushed for retaliation, including calls to scrap 6-billion-franc deal to buy F-35A Lightning II fighter jets from the United States.
The new tariff rate - up from an originally proposed 31% tariff that Swiss officials had already described as "incomprehensible" - would deal a major blow to Switzerland's economy.
Swiss economic output would be reduced by 0.3% to 0.6% if the 39% tariff was imposed, said Hans Gersbach, an economist at ETH, a university in Zurich. That figure could rise above 0.7% if pharmaceuticals, which are currently not covered by the U.S. import duties, are included.
Prolonged disruptions could shrink Swiss GDP by more than 1%, Gersbach said.
The tariffs could also see the Swiss National Bank cut interest rates in September, according to Nomura.
An index of Swiss blue-chip stocks was down 0.4% on the day, lagging the broader regional STOXX 600 index, which rose 0.8%.
In Zurich, shares in high-end watchmakers such as Richemont and Swatch fell in volatile trading. Richemont stock was last down 1.5%, having dropped as much as 3.5% earlier, while Swatch shares were down 1.8%, having fallen by as much as 5%.
On Monday, the Swiss franc was the worst-performing major currency against the dollar, which was last up 0.4% at 0.8073 francs, not far off Friday's one-month highs.
($1 = 0.8088 Swiss francs)
(Additional reporting by Amanda Cooper; Writing by Joe Bavier and Mark Potter; Editing by Toby Chopra)
Trade negotiation is the process where countries discuss and agree on the terms of trade, including tariffs, quotas, and other trade barriers.
An export is a good or service sold by a country to another country, contributing to the selling country's economy.
A trade surplus occurs when a country's exports exceed its imports, resulting in a positive balance of trade.
Economic impact refers to the effect that an event, policy, or market change has on the economy, influencing factors like employment, production, and consumption.
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