Finance
Ferrari raises some prices in response to U.S auto tariffs
Published by Global Banking & Finance Review®
Posted on March 27, 2025
2 min readLast updated: January 24, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on March 27, 2025
2 min readLast updated: January 24, 2026
Ferrari will raise US car prices up to 10% due to new tariffs, while maintaining its financial targets for 2025 despite potential profitability impacts.
ROME (Reuters) -Ferrari plans to increase the prices of some of its cars sold in the United States in response to new tariffs, the luxury carmaker said on Thursday, adding it would stick largely to its financial targets for this year.
The U.S. on Wednesday announced a 25% tariff on auto imports shaking the whole sector worldwide, as global vehicle suppliers warned of immediate price hikes and fears raise of job losses in countries with a large car industry.
The new levies on cars and light trucks will take effect on April 3.
Ferrari, which manufactures all its cars at its Maranello facility, in northern Italy, said it would increase prices, by a maximum of 10%, on all models imported after April 2, in coordination with its dealer network.
Terms will be the same for all orders imported before that date and for all 296, SF90 and Roma models regardless of the import date, it added.
The group confirmed financial targets for 2025 set last month adding there could be some impact on its profitability goals.
"(There is) a potential risk of 50 basis points reduction on profitability percentage margins (EBIT and EBITDA margins)," it said in a statement.
In February it said it saw an EBIT margin of at least 29% in 2025 and an EBITDA margin of at least 38.3%.
(Writing by Giulia Segreti and Giulio Piovaccari, editing by Alvise Armellini and Keith Weir)
The main topic is Ferrari's decision to increase car prices in the US due to new auto import tariffs.
Ferrari plans to increase prices by up to 10% for models imported after April 2.
Ferrari aims to maintain its financial targets for 2025, though there could be a slight impact on profitability margins.
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