Published by Global Banking & Finance Review®
Posted on September 18, 2025
5 min readLast updated: January 21, 2026
Tariff chaos is driving record-high mergers in the footwear and apparel industry, with companies like Skechers and Foot Locker making strategic moves.
By Abigail Summerville
-U.S. President Donald Trump's trade war is helping to push U.S. clothing and footwear acquisitions to all-time highs this year, with some companies merging to help offset tariff costs while others go private to weather the next 3-1/2 years of his presidency outside of the public market, dealmakers say.
Popular sneaker company Skechers announced a $9.42 billion deal in early May to go private days after it pulled its annual earnings forecasts and sent a letter, along with 75 other footwear companies, telling Trump the tariffs were an "existential threat" to the industry.
Sneaker seller Foot Locker, which also signed the letter to Trump, in May accelerated its $2.4 billion sale to Dick's Sporting Goods.
While both deals were in the works for months, bankers and analysts said Trump's tariffs are creating both chaos and opportunity for retailers and brands for some tie-ups.
It has driven dealmaking in the U.S. footwear and apparel sectors to roughly $21 billion in deals announced year-to-date.
With more than three months left in the year, that figure is already a record, according to LSEG data dating to the 1970s, and particularly surprising for an industry where valuations are not nearly as lofty as, say tech or financial services.
The previous record for U.S. apparel and footwear M&A was last year's $16.1 billion in deals, and before that, 2021 with $15.6 billion, according to LSEG.
“Scale is more important in a tariff-rich environment because you can negotiate better terms across a larger base with many of your counterparties,” said Carmen Molinos, Morgan Stanley’s global co-head of consumer retail investment banking.
Morgan Stanley advised Canadian apparel maker Gildan Activewear on its deal last month to buy U.S. underwear maker Hanesbrands for $2.2 billion.
Both companies produce more in Central America and the Caribbean than in Asia, and mostly use U.S.-grown cotton, giving them some protection from tariffs. The combination insulates them more from fluctuating geopolitics, and Gildan was one company looking to get bigger amid the chaos.
“We think that we’re really well aligned to take advantage, actually, of this near-shoring opportunity,” Gildan’s CEO and co-founder Glenn Chamandy said on an August investor call about the deal.
Tariffs were a shock to the system that showed retailers just how quickly their businesses can get disrupted and highlighted the importance of scale, several bankers said.
"In moments of turmoil and change, those who are in a position of strength are looking to build up on those strengths and if they see the right strategic fit, they’re taking advantage (and buying),” said JPMorgan’s Jonathan Dunlop, co-head of North America consumer & retail investment banking.
This year, JPMorgan advised 3G Capital for Skechers and brand management firm Authentic Brand Group’s $1.4 billion deal last month for Guess .
Authentic also picked up Dockers from Levi Strauss , while another brand management firm Bluestar Alliance announced a deal to buy Dickies from VF Corp this week.
Brand management firms typically buy a brand's IP and then license it to operating partners that have the manufacturing, design and sales responsibilities.
“The brand management companies have been some of the most prolific acquirers of both middle market and a handful of multi-billion dollar retail brands,” said David Shiffman, partner and head of Consumer Retail at Solomon Partners. The bank advised the special committee of Guess.
NAVIGATING THE UNCERTAINTY
Going private, like in Skechers’ case, is becoming an increasingly attractive option to navigate the uncertainty without the pressure of public quarterly reporting, especially if companies feel the public market is not valuing them appropriately.
Foot Locker, meanwhile, had been in discussions about a sale since Dick's Executive Chairman Edward Stack first reached out to rival CEO Mary Dillon in January 2024.
Trump's April 2 self-styled "Liberation Day," when he announced sweeping new global tariffs, helped seal the deal a bit earlier than expected, according to an SEC filing.
Foot Locker said tariffs were causing the company's stock to drop and it was headed for a weaker-than-expected first-quarter earnings report that executives worried would further drive down its shares.
The board decided on May 10 to try to bring "negotiations to a close quickly," it said in a securities filing. The next four days were a flurry of paperwork and legal meetings before the companies announced their deal – with two weeks to spare before reporting earnings.
Bankers say to watch for more tie-ups later this year as stronger retailers look for more deals and more struggling companies look for partners.
Private equity firm Bain Capital is trying to offload its stake in Canada Goose and Lands' End has received offers from brand management firms.
(Reporting by Abigail Summerville in New YorkEditing by Marguerita Choy)
A merger is a business combination where two companies join to form a new entity, often to enhance competitiveness and efficiency.
Private equity refers to investment funds that buy and restructure private companies, often taking them private to improve performance.
Consumer perception is how customers view and interpret a brand or product, influencing their purchasing decisions.
Investment banking is a financial service that helps companies raise capital by underwriting and issuing securities.
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