Published by Global Banking & Finance Review®
Posted on May 14, 2025
2 min readLast updated: January 23, 2026
Add as preferred source on GoogleMFE considers raising its ProSieben offer after PPF's decision to increase its stake, complicating MFE's plans to tighten its grip on the broadcaster.
MILAN (Reuters) -MFE-MediaForEurope, the TV broadcaster controlled by Italy's Berlusconi family, is considering raising its offer for Germany's ProSiebenSat.1, a source close to the matter said on Wednesday.
The move, one of many options being considered on which no decision has yet been made, would be in response to Czech investment group PPF saying this week it would raise its stake in the German broadcaster, the source said.
MFE declined to comment.
MFE, which has commercial TV operations in Italy and Spain, made a low-ball bid for ProSieben in March as part of its plan to create a pan-European broadcaster.
Analysts say PPF's move complicates MFE's efforts to tighten its grip on ProSieben. The German company, which wants to remain independent, has welcomed PPF's decision.
MFE held a board meeting on Tuesday, after which a source close to the company said it remained committed to strengthening its role as the leading investor in Prosieben.
PPF, the second-biggest shareholder with 14.94%, said on Monday it would buy more shares at 7 euros each, to acquire a stake of up to 29.99%. MFE owns 30.14% of ProSieben.
PPF is offering a 17% premium over Friday's closing price and a 21% premium to the price implied by MFE's cash-and-share bid.
(Reporting by Elvira Pollina, writing by Alvise Armellini, editing by Cristina Carlevaro and Emelia Sithole-Matarise)
The article discusses MFE's consideration to raise its offer for ProSieben in response to PPF's increased stake.
MFE wants to strengthen its role as a leading investor in ProSieben amid PPF's increased stake.
PPF currently holds 14.94% and plans to increase it to 29.99%.
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