Finance
Prada's brand CEO Gianfranco D'Attis to quit
Published by Global Banking & Finance Review®
Posted on June 22, 2025
2 min readLast updated: January 23, 2026
Quick Summary
Prada's CEO Gianfranco D'Attis resigns, with Andrea Guerra stepping in temporarily. Luxury fashion faces leadership changes as brands adapt to market shifts.
Prada's brand CEO Gianfranco D'Attis to quit
By Elisa Anzolin and Chandni Shah
(Reuters) - Prada's brand CEO Gianfranco D'Attis will leave the Italian luxury firm at the end of the month by "mutual agreement", Prada said on Sunday.
Prada Group's CEO Andrea Guerra will take on the role of brand CEO on an interim basis, the company told Reuters.
The news was first reported by fashion trade publication WWD.
Luxury fashion has seen several changes in senior leadership and creative directors.
Luxury goods giant Kering , which owns Gucci, last week named Renault boss Luca de Meo as its new CEO, replacing Francois-Henri Pinault, who has led the heavily indebted family firm since 2005.
Top luxury houses are also betting on a new design direction to help rekindle interest from shoppers, who have pulled back on fashion as prices rise.
Earlier in June, LVMH-owned Dior appointed its menswear designer, Jonathan Anderson, to also head womenswear designs and haute couture, replacing Maria Grazia Chiuri.
Kering in May appointed former Valentino designer Pierpaolo Piccioli as creative director of Balenciaga, replacing Demna, who was taking up the chief design job at Gucci.
Designer changes have also taken place at Chanel, Versace, Valentino and LVMH-owned Celine among others.
(Reporting by Elisa Anzolin and Chandni Shah; editing by Barbara Lewis and Giles Elgood)
Key Takeaways
- •Prada's brand CEO Gianfranco D'Attis will resign by month's end.
- •Andrea Guerra will temporarily assume the role of brand CEO.
- •Luxury fashion is experiencing significant leadership changes.
- •Kering and LVMH have also announced major executive shifts.
- •The industry is adapting to rekindle shopper interest amid rising prices.
Frequently Asked Questions about Prada's brand CEO Gianfranco D'Attis to quit
1Why is Gianfranco D'Attis leaving Prada?
Gianfranco D'Attis will leave Prada by 'mutual agreement' at the end of the month.
2Who will take over as Prada's brand CEO temporarily?
Prada Group's CEO Andrea Guerra will assume the role of brand CEO on an interim basis.
3What recent changes have occurred in the luxury fashion industry?
The luxury fashion sector has seen several leadership changes, including new appointments at Kering and LVMH.
4What is the current trend in luxury fashion leadership?
Top luxury houses are betting on new design directions to rekindle shopper interest as prices rise.
5Which luxury brands have made recent leadership changes?
Recent changes have occurred at brands like Kering, Dior, Chanel, Versace, and Balenciaga.
