Finance
Amazon announces four-day Prime Day discount event
Published by Global Banking & Finance Review®
Posted on June 17, 2025
2 min readLast updated: January 23, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on June 17, 2025
2 min readLast updated: January 23, 2026
Amazon's Prime Day 2024 extends to four days, from July 8-11, amid competition and market uncertainty. Last year, U.S. shoppers spent $14.2 billion.
By Arriana McLymore
NEW YORK (Reuters) -Amazon.com's annual Prime Day sales event is scheduled for July 8 through July 11, expanding to four days from two days compared to last year, the company announced on Tuesday.
"We're extending it to four days because our members have told us they just need more time to shop the deals," Jamil Ghani, Amazon vice president of worldwide prime, told Reuters.
Amazon's expanding Prime Day comes as U.S. shoppers and retailers face uncertainty on how tariffs will impact prices and product availability, said Rob Garf, senior vice president of strategy and insights at retail marketing firm Cordial.
U.S. shoppers spent $14.2 billion, up 11% year-over-year, during Amazon's July 2024 Prime Day event, according to Adobe Analytics. The e-commerce giant often faces competing sales events from Walmart, Target and, now, ByteDance's TikTok Shop, which are trying to lure shoppers into spending early on back-to-school and back-to-college merchandise including personal electronics, apparel and home goods.
The online retailer wants to entice younger shoppers to sign up for its subscription service Prime, by offering discounted memberships for people between the ages of 18 and 24 and other perks. Prime subscriptions typically cost $14.99 per month or $139 per year.
(Reporting by Arriana McLymoreEditing by Sandra Maler)
Amazon's Prime Day sales event is scheduled for July 8 through July 11, 2024.
Amazon extended Prime Day to four days because members indicated they needed more time to shop the deals.
During Amazon's July 2024 Prime Day event, U.S. shoppers spent $14.2 billion, which is an 11% increase year-over-year.
Amazon is enticing younger shoppers by offering discounted memberships for those aged 18 to 24 and providing additional perks.
U.S. shoppers and retailers are facing uncertainty about how tariffs will impact prices and product availability.
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