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    Home > Finance > Alphabet climbs as AI bets drive ad strength, quelling market fears
    Finance

    Alphabet climbs as AI bets drive ad strength, quelling market fears

    Published by Global Banking & Finance Review®

    Posted on April 25, 2025

    3 min read

    Last updated: January 24, 2026

    Alphabet climbs as AI bets drive ad strength, quelling market fears - Finance news and analysis from Global Banking & Finance Review
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    Quick Summary

    Alphabet's AI investments boost ad revenue, easing market fears. Google's ad revenue rose 8.5% in Q1, countering concerns about digital ad spending decline.

    Alphabet's AI Investments Propel Advertising Growth

    By Deborah Mary Sophia

    (Reuters) -Alphabet shares jumped about 3% on Friday, after a solid earnings report from the Google parent showed investors that its bold bets on AI were fueling growth in the core advertising business, soothing some concerns around competition and tariff-related pressures.

    Google's advertising revenue rose a better-than-expected 8.5% in the first quarter, in a welcome respite to investors who were worried that a decline in U.S. ad spending amid global trade tensions could significantly dent the digital ad market.

    Industry data from early April that showed a sharp pullback in U.S. digital ad spending from Temu and Shein - the biggest advertisers on Google Search in the U.S. - further fanned fears.

    Meanwhile, reports on cloud computing rivals Amazon and Microsoft scaling back on some data center projects had sparked fears that Big Tech might have been overly aggressive in its AI-related outlays, and rising economic uncertainty could be now forcing companies to rethink their plans.

    "Against the backdrop of negative sentiment and data checks, regulation woes, competition concerns and macro related fears, Alphabet reported a blow to bears, with... strong growth across all major segments," Deutsche Bank analyst Benjamin Black wrote.

    While Google noted that the Trump administration's recent trade policy changes would cause a "slight headwind" to its ads business this year, executives did not raise any alarm bells on a broad advertising slowdown.

    Google's report helped lift social media stocks higher on Friday, with Instagram-parent Meta Platforms up 1.5% and image-sharing platform Pinterest rising nearly 2%. Snapchat-owner Snap climbed more than 3%.

    After announcing a $70 billion share buyback plan, Alphabet also said AI Overviews - the summaries that appear above traditional hyperlinks to relevant webpages - now have 1.5 billion users per month, within about a year after its launch.

    "Google is in a race versus OpenAI, Perplexity and others to drive AI usage, and we continue to believe Google has data and distribution advantages and has closed the ... performance gap," brokerage BofA Global Research said.

    Alphabet's 12-month forward price-to-earnings ratio stands at 17.33, trailing Microsoft's 26.56 and Meta's 20.49. The stock has fallen about 16% this year, while Microsoft and Meta have lost some 8% and 9%, respectively.

    "Perhaps Dr. Google is just what this market needed — a healthy dose of strong fundamental performance," Bernstein analyst Mark Shmulik said.

    (Reporting by Joel Jose in Bengaluru and Lucy Raitano in London; Editing by Amanda Cooper and Shinjini Ganguli)

    Key Takeaways

    • •Alphabet shares rose 3% after strong earnings report.
    • •AI investments are driving growth in Google's ad business.
    • •Google's ad revenue increased by 8.5% in Q1.
    • •Concerns about digital ad spending decline were alleviated.
    • •Alphabet announced a $70 billion share buyback plan.

    Frequently Asked Questions about Alphabet climbs as AI bets drive ad strength, quelling market fears

    1What is the main topic?

    The article discusses Alphabet's AI investments driving growth in its advertising business, easing market concerns.

    2How did Alphabet's shares perform?

    Alphabet shares rose about 3% following a strong earnings report highlighting AI-driven ad revenue growth.

    3What impact did AI have on Google's ad revenue?

    AI investments led to an 8.5% increase in Google's ad revenue in the first quarter.

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