By Yadarisa Shabong and Richa Naidu

(Reuters) -Ben & Jerry's maker Unilever has chosen Amsterdam over London and New York as the primary listing for its ice cream business, it said on Thursday after announcing full-year earnings which underwhelmed investors.

Unilever, whose other brands include Hellman's mayonnaise and Dove soap, also said that it expected a slower start to 2025 due to subdued market growth in the near term. The warning led to a near 7% drop in its shares, wiping around 8.5 billion pounds off its market value.

Tineke Frikkee, a portfolio manager at Waverton Investment Management, a Unilever investor, said Thursday's decline in shares was down to a lack of positive momentum for the first half of 2025 and a risk quarterly forecasts will not be met.

Unilever reported fourth-quarter underlying sales growth of 4% on Thursday, compared with a 4.1% forecast by analysts in a company-compiled poll. It also forecast 2025 underlying sales growth to be within its multi-year range of 3% to 5%.

Chief Executive Hein Schumacher had laid out cost cuts at the company last year, including separating the ice cream division through a demerger and cutting thousands of jobs to address years of underperformance.

The ice cream business, which includes five of the world's top 10 brands including Magnum and Wall's, will have secondary listings in London and New York. It generated turnover of 8.3 billion euros ($8.6 billion) in 2024.

The decision to list in Amsterdam will likely be a blow to British finance minister Rachel Reeves, who met executives from Unilever last September. The official register of meetings described it as a discussion on investment in the United Kingdom and capital markets and reforms.

In the Netherlands, Dirk Beljaarts, the minister of economic affairs, said the decision by Unilever confirmed the company's "confidence in the Netherlands and underscores the competitiveness and attractiveness of our business climate".

It would have been difficult for Reeves to woo Unilever given it had made commitments to the Dutch government back in 2020 that it would choose the Netherlands if it ever planned to spin off its food and refreshment business. Unilever had picked London as its main stock listing and tax venue when it simplified its dual legal structure.

BEN & JERRY'S

The listing might be complicated by Unilever's increasingly contentious relationship with the independent board of Ben & Jerry's, which ratcheted up a censorship lawsuit against Unilever last month.

It accused its parent company of suppressing a social policy statement the U.S. ice cream maker wanted to release because it mentioned President Donald Trump.

The brand and Unilever have been publicly at odds since 2021 when Ben & Jerry's decided to stop selling Cherry Garcia, Chubby Hubby and other ice cream flavours in the Israeli-occupied West Bank because it said it was inconsistent with the company's values.

Schumacher said he did not believe the Ben & Jerry's litigation would stand in the way of the Amsterdam IPO.

A demerger of the business had been the most likely option, Barclays analysts said, as such assets in consumer staples often perform well because they are pure plays.

Consumer health firm Haleon, spun out from drugmaker GSK in 2022, has seen its market value grow by about 5 billion pounds to 35.4 billion pounds since its listing.

Jean-Francois van Boxmeer has been appointed chair designate for the separated ice cream business, Unilever said.

MORE WORK TO DO

Britain's business minister Jonathan Reynolds told reporters that the government had more work to do to attract stock market listings in addition to reforms last year and other measures taken by the London Stock Exchange.

It is still hoping to attract online fast-fashion retailer Shein, which Reuters has reported is expected to list in London for $50 billion.

UK officials implemented listing reforms last year aimed at helping London compete with New York and the European Union following Brexit, but the changes have yet to yield a noticeable turnaround in initial public offerings amid a long spell of outflows from UK funds.

Equipment rental firm Ashtead Group, for instance, announced plans in December to shift its listing to New York, where many companies believe they can get a higher valuation.

($1 = 0.9584 euros)

(Reporting by Yadarisa Shabong in Bengaluru and Richa Naidu in London; Additional reporting by Toby Sterling in Amsterdam, and Paul Sandle and Kate Holton in London; Editing by Sherry Jacob-Phillips, Bernadette Baum and Emelia Sithole-Matarise)