Published by Global Banking & Finance Review®
Posted on July 1, 2025
1 min readLast updated: January 23, 2026
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Smythson, a British luxury brand, has been acquired by Iconic BrandCo, part of Oakley Capital, expanding its portfolio of heritage brands.
MILAN (Reuters) -Smythson of Bond Street, the British luxury leather goods and stationery brand, has been bought by Iconic BrandCo, a company controlled by Oakley Capital which invests in heritage brands, the private equity firm said on Tuesday.
Italian leather group Tivoli, which bought Smythson in 2009, said in a separate note that it would continue to produce leather goods for the brand.
Financial details were not disclosed by either side.
Founded in London in 1887, Smythson sells products such as diaries for 195 pounds ($270) and leather passport covers starting at 170 pounds. It holds two warrants as a supplier to the British royal family.
Oakley Capital's Iconic BrandCo said it has also bought Milan-based home decor firm Fornasetti and Italian luggage maker Fabbrica Pelletterie Milano.
"The latest acquisitions mark an important step in Oakley's strategy of building a diversified group of luxury, heritage brands," Oakley Capital said in a statement.
Iconic BrandCo also controls brands such as Alessi, Globe-Trotter and Connolly.
($1 = 0.7256 pounds)
(Reporting by Elisa AnzolinEditing by Keith Weir)
Smythson was acquired by Iconic BrandCo, a company controlled by Oakley Capital.
Smythson sells luxury leather goods and stationery, including diaries and passport covers.
Oakley Capital aims to build a diversified group of luxury, heritage brands through its acquisitions.
Smythson was founded in London in 1887.
Yes, Tivoli, the Italian leather group that previously owned Smythson, will continue to produce leather goods for the brand.
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