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    Home > Finance > Berlusconi's MFE operating profit slides in first quarter as sales fall
    Finance

    Berlusconi's MFE operating profit slides in first quarter as sales fall

    Published by Global Banking & Finance Review®

    Posted on May 21, 2025

    2 min read

    Last updated: January 23, 2026

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    Tags:advertising revenuesfinancial managementcorporate profitsbusiness investmentfinancial stability

    Quick Summary

    MFE reports a significant Q1 profit decline due to falling sales, particularly in Spain, but maintains strong cash flow. The company is involved in a bid for ProSiebenSat.1.

    MFE Reports Significant Drop in Q1 Profit Amid Falling Sales

    MILAN (Reuters) - MFE-MediaforEurope, the TV group controlled by Italy's Berlusconi family, on Wednesday reported a sharp decline in first quarter profit as total sales fell, dragged down by its lagging Spanish business.

    MFE said its earnings before interest and taxes stood at 6.3 million euros ($7.2 million) from 23.5 million euros in the same period last year. However, the figure was better than an analyst consensus provided by the company of breakeven.

    MFE confirmed its targets for the year, including a "strong" cash generation after free cash flow rose by 19% to 254 million euros in the first quarter.

    Total consolidated sales at MFE, which runs commercial broadcasters in Italy and Spain, fell to 672 million euros from 700 million euros, broadly in line with a forecast of 670 million euros.

    Advertising revenues rose by 1% in its main domestic Italian market, while sales at the Spanish unit fell 6.7%.

    MFE, which holds a 30.14% stake in German rival ProSiebenSat.1, made a low-ball cash-and-share bid valued at 940 million euros for the Munich-based group in March under plans to create a pan-European broadcaster.

    Milan-listed MFE is now weighing whether to raise its bid in response to a counter proposal by Czech investment firm PPF, a source close to the matter told Reuters last week.

    PPF, which holds a 15% stake in ProSieben, offered a higher price to increase its stake in the Frankfurt-listed group up to 29.99%.

    Having already crossed a 30% threshold which normally triggers a mandatory 100% takeover offer under German law, MFE will have the option to buy additional shares in the market after the end of its buyout bid.

    ($1 = 0.8814 euros)

    (Reporting by Elvira Pollina; Editing by Keith Weir)

    Key Takeaways

    • •MFE's Q1 profit fell significantly due to declining sales.
    • •Spanish business performance impacted overall sales.
    • •Advertising revenue rose in Italy but fell in Spain.
    • •MFE maintains strong cash flow despite profit drop.
    • •MFE's bid for ProSiebenSat.1 faces competition from PPF.

    Frequently Asked Questions about Berlusconi's MFE operating profit slides in first quarter as sales fall

    1What was MFE's operating profit in the first quarter?

    MFE reported an operating profit of 6.3 million euros, down from 23.5 million euros in the same period last year.

    2How did MFE's total sales perform in the first quarter?

    Total consolidated sales at MFE fell to 672 million euros from 700 million euros, which was in line with forecasts.

    3What are MFE's cash generation targets for the year?

    MFE confirmed its targets for the year, including a strong cash generation after free cash flow rose by 19% to 254 million euros in the first quarter.

    4What is MFE's stake in ProSiebenSat.1?

    MFE holds a 30.14% stake in German rival ProSiebenSat.1 and made a bid valued at 940 million euros for the group.

    5What challenges is MFE facing with its bid for ProSiebenSat.1?

    MFE is considering whether to raise its bid in response to a counter proposal by Czech investment firm PPF, which has offered a higher price.

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