Finance
EU antitrust regulators to decide on Mars' Kellanova deal by June 25
Published by Global Banking & Finance Review®
Posted on May 19, 2025
2 min readLast updated: January 23, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on May 19, 2025
2 min readLast updated: January 23, 2026
EU antitrust regulators will decide by June 25 on Mars' $36 billion acquisition of Kellanova. The deal is part of a consolidation trend in the US food sector.
By Foo Yun Chee
BRUSSELS (Reuters) -European Union antitrust regulators will decide by June 25 whether to clear Mars' $36 billion takeover of Pringles maker Kellanova, according to a European Commission filing.
Family-owned candy giant Mars announced the deal in August last year that will bring together brands from M&M's and Snickers to Pringles and Pop-Tarts under one roof.
The U.S. packaged food sector is experiencing a wave of consolidation as companies seek scale to weather the impact of inflation-weary consumers cutting back and shifting their purchases to private label brands.
The EU antitrust enforcer can clear the deal with or without remedies during its preliminary review or it can open a four-month long investigation if it has serious concerns.
The companies are seeking to close the deal by August this year but could extend the deadline by up to 12 months if they do not receive the necessary regulatory approvals by then.
The deal should be able to withstand regulatory scrutiny due to limited overlaps between the companies, legal experts said. Media reports suggest that some European retailers have raised concerns with the Commission, which may prompt demands for concessions but not derail the deal.
(Reporting by Foo Yun Chee; Editing by Emelia Sithole-Matarise)
The article discusses the EU antitrust decision on Mars' acquisition of Kellanova, expected by June 25.
The Mars-Kellanova deal is valued at $36 billion.
The deal is significant due to its scale and the trend of consolidation in the US food sector.
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