Published by Global Banking & Finance Review®
Posted on June 30, 2025
1 min readLast updated: January 23, 2026
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The Generali sign atop Milan's skyscraper risks collapse, prompting safety measures. No injuries reported as staff work remotely.
MILAN (Reuters) -One of the giant Generali signs that crown the Milanese head offices of the Italian insurer collapsed on Monday, remaining atop the 170 metre-high skyscraper but at risk of crashing to the ground, firefighters said on Monday.
A spokesperson for Generali said there had been no injuries, adding that staff had been instructed to remain at home and work remotely.
Firefighters said they were working with Generali personnel to prevent the sign from dislodging from the top of the building and plunging to the ground. The area has been cordoned off and the nearby metro station shut.
The Generali building, known as the Hadid Tower, is part of the Milan's CityLife redevelopment project which saw the construction of three iconic skyscrapers dubbed the 'Le Tre Torri' (three towers) on the grounds of the former trade fair.
Built between 2014 and 2017 and spanning 44 storeys, the Generali tower was designed by the late Iraqi-born British architect Zaha Hadid.
(Reporting by Sara Rossi and Andrea Mandala; Writing by Valentina Za; Editing by Gavin Jones and Alvise Armellini)
The Generali sign atop the insurer's skyscraper in Milan collapsed but remained precariously positioned on the building.
A spokesperson for Generali confirmed that there were no injuries reported following the incident.
Firefighters worked with Generali personnel to prevent the sign from dislodging, and the area was cordoned off for safety.
The Generali building, known as the Hadid Tower, is part of Milan's CityLife redevelopment project and was designed by renowned architect Zaha Hadid.
Staff were instructed to remain at home and work remotely until further notice.
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