Published by Global Banking & Finance Review®
Posted on May 15, 2025
2 min readLast updated: January 23, 2026
Add as preferred source on GoogleAviva's Q1 insurance premiums rose 9%, driven by Probitas acquisition. Wealth flows fell, but recovery is expected. Direct Line deal proceeds despite review.
(Reuters) -Insurer Aviva's general premiums rose by 9% in the first quarter, it reported on Thursday, saying its deal to buy the Probitas platform and new business had driven growth in personal and commercial lines in Britain.
However, the company, which also provides wealth and retirement services, said its wealth business recorded net flows of 2.3 billion pounds ($3.06 billion), 14.8% lower than the same time a year ago.
Flows at the end of March were hit, it said, as a workplace scheme switched to another provider.
By the end of April, they had recovered to 4 billion pounds and the company said it was confident of meeting its 2026 outlook.
It also said its deal to buy smaller rival Direct Line would go ahead even after the UK's competition watchdog on Wednesday launched a review of the deal.
"The acquisition of Direct Line is firmly on track," CEO Amanda Blanc said in a statement. "We expect to complete the deal in the middle of the year."
Aviva also said it expected to reframe the group's 2026 targets after the deal closes, without giving further detail.
In recent years, companies seeking to offload pension scheme risks from their balance sheets have led to a boom in British pension insurance deals.
Aviva said it expects to remain active in bulk annuities - insurance for corporate defined benefit, or final salary, pension schemes - but that volumes were likely to be lower than in 2024 as it focuses on boosting margins.
In March 2024, it agreed an acquisition to re-enter the historic Lloyd's insurance market by buying insurance platform Probitas.
The company, which operates in Britain, Canada and Ireland, reported 2.9 billion pounds ($3.9 billion) in general insurance premiums for the quarter ended March 31.
It said its bulk purchase annuity volumes were broadly consistent with the same period last year at 1.3 billion pounds.
($1 = 0.7536 pounds)
(Reporting by Yadarisa Shabong in Bengaluru; Editing by Sumana Nandy and Barbara Lewis)
The main topic is Aviva's 9% rise in general insurance premiums in the first quarter, driven by acquisitions and new business growth.
The Probitas acquisition contributed to the growth in Aviva's personal and commercial insurance lines in the UK.
Despite a review by the UK's competition watchdog, Aviva's acquisition of Direct Line is expected to proceed as planned.
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