Finance
Britain says Google's online-ad commitments no longer needed
Published by Global Banking & Finance Review®
Posted on June 13, 2025
1 min readLast updated: January 23, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on June 13, 2025
1 min readLast updated: January 23, 2026
The UK's CMA says Google's ad commitments are unnecessary after changes to third-party cookie plans, impacting digital ad competition.
LONDON (Reuters) -Britain's antitrust regulator said commitments it secured from Google in 2022 related to online advertising were no longer needed after the tech company decided against a standalone prompt for third-party cookies in April.
The Competition and Markets Authority (CMA) had been concerned that Google's original plan to downgrade third-party cookies could have weakened competition in digital advertising.
In 2022 it accepted commitments from Google that addressed its concerns about its "privacy sandbox" proposals, specifically around plans to remove some third-party cookies from its Chrome browser.
"The CMA believes the commitments are no longer necessary and is now consulting before it takes a decision on whether to release them later this year," it said on Friday.
(Reporting by Paul Sandle; editing by Sarah Young)
The UK's Competition and Markets Authority announced that commitments it secured from Google in 2022 related to online advertising are no longer needed.
The CMA accepted commitments from Google due to concerns that Google's plan to downgrade third-party cookies could weaken competition in digital advertising.
The CMA is consulting before making a decision on whether to release the commitments later this year.
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