Finance
Swisscom says 2025 revenue will be at low end of guidance, flags soft B2B demand
Published by Global Banking and Finance Review
Posted on August 7, 2025
2 min readLast updated: January 22, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on August 7, 2025
2 min readLast updated: January 22, 2026
Swisscom forecasts 2025 revenue at the lower end of guidance due to soft B2B demand and economic challenges, despite acquisition gains.
By Anastasiia Kozlova
(Reuters) -Swisscom expects its annual revenue to land at the lower end of its confirmed guidance range, it said on Thursday, as corporate customers, awaiting clarity on the economic situation, delay investments and purchase decisions.
The situation remains stable, albeit less favourable than the telecoms operator had anticipated, as U.S. President Donald Trump's tariffs on imports reshape the economic landscape, CEO Christoph Aeschlimann said in a post-earnings call.
Many business-to-business (B2B) customers have entered cost-saving mode or delayed IT investments, making growth in the segment more challenging, Aeschlimann said, adding this trend was likely to persist for the rest of the year.
The strengthening of the Swiss franc against the euro, price cuts and the rising costs of energy and staffing have also weakened its performance.
Switzerland's leading telecom provider has guided for revenue of 15.0 billion to 15.2 billion Swiss francs ($18.6 billion to $18.9 billion) and a core profit after lease expenses (EBITDAaL) of around 5 billion francs for 2025.
It confirmed this forecast in Thursday's earnings report, which covered the first half-year period that incorporated Vodafone Italia as part of Swisscom's Italian unit Fastweb.
The group's revenue rose 36.7% to 7.45 billion francs in the first six months of the year driven by the acquisition.
However, when adjusted for currency exchange and acquisition effects, its revenue fell 1.4%, dragged by weaker performance in Switzerland and Italy, Swisscom's main markets.
($1 = 0.8062 Swiss francs)
(Reporting by Anastasiia Kozlova in Gdansk; editing by Milla Nissi-Prussak and Matt Scuffham)
Swisscom expects its annual revenue to land at the lower end of its confirmed guidance range, which is between 15.0 billion to 15.2 billion Swiss francs.
Many B2B customers are in cost-saving mode or delaying IT investments, which makes growth in this segment more challenging.
The group's revenue rose 36.7% to 7.45 billion francs in the first six months of the year, driven by the acquisition of Vodafone Italia.
The strengthening of the Swiss franc against the euro, price cuts, and rising costs of energy and staffing have weakened Swisscom's performance.
Swisscom has guided for a core profit after lease expenses (EBITDAaL) of around 5.5 billion to 5.7 billion Swiss francs.
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