Finance
Sony forecasts flat profit this year as tariffs hit
Published by Global Banking & Finance Review®
Posted on May 14, 2025
3 min readLast updated: January 23, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on May 14, 2025
3 min readLast updated: January 23, 2026
Sony forecasts a slight profit increase despite tariffs, focusing on entertainment and gaming. A financial unit spin-off is planned for October.
By Sam Nussey
TOKYO (Reuters) - Sony said on Wednesday it expects operating profit to rise 0.3% to 1.28 trillion yen ($8.7 billion) in the financial year ending in March, after factoring in a 100 billion yen hit from U.S. President Donald Trump's trade war.
The estimated tariff impact does not reflect this week's trade deal between the United States and China and the actual impact could vary significantly, Sony said.
Sony's shares erased their losses and closed up 3.7% after the results were announced.
The Japanese conglomerate has transformed from a maker of household electronics such as the Walkman to an entertainment behemoth spanning games, movies, music and chips.
President Hiroki Totoki has strengthened his grip over the conglomerate, taking the CEO role last month.
He has emphasised a continued focus on entertainment, with Sony preparing for a partial spin-off of its financial unit.
The spin-off, which would leave Sony with a stake of less than 20%, will take place in October.
"We have seen the resilience of entertainment businesses during economic downturn, like during the COVID-19 pandemic," Totoki told an earnings briefing.
Sony sold 2.8 million PlayStation 5 (PS5) units in the January-March quarter, a 38% drop compared to a year earlier.
Operating profit at the gaming unit fell by 12.5% over the same period.
Sales were in line with expectations following the year-end shopping season, Chief Financial Officer Lin Tao said.
Sony raised PS5 prices in Europe and Britain last month, citing higher inflation and exchange rate fluctuations.
The company has been stockpiling inventory in the U.S. and diversifying hardware production.
Sony expects profit at the games business to increase by 16% this year due to higher sales of first-party games.
Lin said the company is aiming for sales of 15 million PS5 units this year but emphasised there were many uncertainties.
"Ghost of Yotei" is set to launch in October, following the success of "Ghost of Tsushima" which has sold 13 million units on PlayStation and PC.
Industry observers expect "Grand Theft VI" to boost the console business but Take-Two Interactive said this month it had delayed the game's release to May 2026.
Nintendo said last week it expects to sell 15 million units of its Switch 2, which launches on June 5.
Sony's operating profit including financial services rose 16% to 1.4 trillion yen in the year ended March.
($1 = 147.1900 yen)
(Reporting by Sam Nussey; Additional reporting by Ritsuko Shimizu and Chang-Ran Kim; Editing by Stephen Coates and Kate Mayberry)
The article discusses Sony's profit forecast and the impact of tariffs on its financial outlook.
Sony is focusing on its entertainment and gaming sectors to drive growth despite tariff challenges.
Sony plans a partial spin-off of its financial unit, retaining less than a 20% stake.
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