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    1. Home
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    3. >Holiday group Saga's chairman boosts stake to 27% in company
    Finance

    Holiday Group Saga's Chairman Boosts Stake to 27% in Company

    Published by Global Banking & Finance Review®

    Posted on April 11, 2025

    1 min read

    Last updated: January 24, 2026

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    Quick Summary

    Saga's chairman Roger De Haan has increased his stake to 27%, reinforcing his investment in the company. Saga is focusing on travel and insurance services for those over 50.

    Saga's Chairman Roger De Haan Raises Stake to 27%

    (Reuters) - British holiday group Saga's biggest shareholder, chairman Roger De Haan, has raised his stake to 27%, a filing showed on Friday.

    De Haan, the son of Saga founder Sidney De Haan, previously served as CEO, then sold the company in 2004.

    He returned to the firm as non-executive chairman in 2020 and announced plans to invest up to 100 million pounds in Saga, representing a 26.40% stake, according to a regulatory filing published in October 2020.

    Saga focuses on providing travel and insurance services to people over the age of 50. A regulatory filing from June 2024 showed that Dubai-based investor Eldose Babu had taken an 8% stake, making him Saga's second-largest shareholder.

    Saga has been taking steps to return its core focus to travel as it navigates a year in which it expects costs to rise.

    (Reporting by Yamini Kalia in Bengaluru; Editing by Krishna Chandra Eluri and Kevin Liffey)

    Key Takeaways

    • •Roger De Haan increases his stake in Saga to 27%.
    • •De Haan plans to invest up to 100 million pounds in Saga.
    • •Saga focuses on travel and insurance for over 50s.
    • •Dubai-based Eldose Babu holds an 8% stake in Saga.
    • •Saga aims to refocus on travel amidst rising costs.

    Frequently Asked Questions about Holiday group Saga's chairman boosts stake to 27% in company

    1What is the main topic?

    The main topic is Roger De Haan increasing his stake in Saga to 27%.

    2Who is Roger De Haan?

    Roger De Haan is the chairman and largest shareholder of Saga, previously serving as CEO.

    3What services does Saga provide?

    Saga provides travel and insurance services primarily for people over the age of 50.

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