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    Home > Finance > Cognac-maker Remy flags deeper than expected annual sales fall
    Finance

    Cognac-maker Remy flags deeper than expected annual sales fall

    Published by Global Banking and Finance Review

    Posted on January 29, 2025

    2 min read

    Last updated: January 27, 2026

    The featured image highlights Remy Cointreau's brand identity, representing its premium cognac products and the financial challenges it faces, particularly in the Chinese market, as detailed in the article.
    Cognac sales decline at Remy Cointreau amid challenges in China - Global Banking & Finance Review
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    Tags:financial crisismarket capitalisationcorporate strategy

    Quick Summary

    Remy Cointreau warns of a larger than expected sales decline, citing issues in China and the US. The company maintains its guidance for a 15-18% drop.

    Remy Cointreau Warns of Larger Annual Sales Decline Than Anticipated

    By Dominique Vidalon and Emma Rumney

    PARIS/LONDON (Reuters) -Remy Cointreau told investors to lower their annual sales expectations for the third time in four months on Wednesday, flagging a "marked decline" in China and ongoing problems in the United States, which is threatening tariffs.

    The French group's shares fell by 3.4% even though it reported third-quarter sales fell less than expected, supported by cognac, its core product.

    The maker of Remy Martin cognac and Cointreau liqueur stuck to its full-year guidance for a sales decline of between 15% and 18% but said it would be "close to" 18%, against analyst expectations of a 16.9% drop.

    "Trends in the fourth quarter will be decisive," it said in a statement.

    In the midst of steep and persistent sales declines, Remy already cut full-year guidance in October and warned in November of a deeper decline than investors had expected.

    This compounded share losses, with Remy stock down some 50% since last January. Its price-earnings ratio has also seen steep declines.

    Investors were left hoping for evidence that trends were improving, said John Moore, senior investment manager at Remy shareholder RBC Brewin Dolphin, adding Remy's confidence in higher growth long-term was reassuring.

    "We're likely to be waiting for that for a period of time, but not forever," he said.

    Remy makes some 70% of its sales from cognac, mostly in the U.S. and China.

    In the United States, where high interest rates, inflation and heavy competitor promotions have cut revenues, Remy suffered another double-digit drop in sales.

    Finance chief Luca Marotta said a recovery in U.S. cognac sales was unlikely until beyond the fourth quarter.

    The company also saw a "marked decline" in China amid a slow economy. Trading around the Chinese New Year holiday was subdued and its timing would negatively impact Q4 sales, Marotta said.

    Overall, Marotta said Remy expected trends to improve slightly versus the third quarter.

    In addition, the company faces tariffs in China and possible U.S. levies.

    ($1 = 0.9579 euros)

    (Reporting by Dominique VidalonEditing by David Goodman and Barbara Lewis)

    Key Takeaways

    • •Remy Cointreau warns of a larger sales decline than expected.
    • •Sales in China and the US are significantly impacting revenue.
    • •The company maintains its guidance for a 15-18% sales drop.
    • •Investor confidence is shaken with a 50% stock drop since January.
    • •Recovery in US cognac sales is not expected soon.

    Frequently Asked Questions about Cognac-maker Remy flags deeper than expected annual sales fall

    1What did Remy Cointreau warn investors about?

    Remy Cointreau warned investors to lower their annual sales expectations for the third time in four months, indicating a marked decline in sales, particularly in China.

    2How much did Remy Cointreau's shares fall?

    The French group's shares fell by 3.4%, and the stock has seen a decline of about 50% since last January.

    3What is the expected sales decline for Remy Cointreau?

    Remy Cointreau maintained its full-year guidance for a sales decline of between 15% and 18%, indicating it would be close to 18%.

    4What factors are affecting Remy's sales in the U.S.?

    High interest rates, inflation, and heavy competitor promotions have significantly impacted Remy Cointreau's revenues, leading to a double-digit drop in sales.

    5What challenges does Remy face in the Chinese market?

    Remy is experiencing a marked decline in China due to a slow economy and subdued trading around the Chinese New Year holiday, which is expected to negatively impact Q4 sales.

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