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    Home > Finance > MFE's stake in ProSieben rises above 70% after takeover bid, sources say
    Finance

    MFE's stake in ProSieben rises above 70% after takeover bid, sources say

    Published by Global Banking & Finance Review®

    Posted on September 3, 2025

    1 min read

    Last updated: January 22, 2026

    MFE's stake in ProSieben rises above 70% after takeover bid, sources say - Finance news and analysis from Global Banking & Finance Review
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    Tags:equityinvestmentfinancial markets

    Quick Summary

    MFE-MediaForEurope has acquired over 70% of ProSieben, advancing its European TV platform strategy. The takeover valued ProSieben at 1.8 billion euros.

    MFE Increases Stake in ProSieben to Over 70% Following Takeover

    MILAN/BERLIN (Reuters) -MFE-MediaForEurope has secured a stake of above 70% in ProSiebenSat.1 following its takeover bid for the German broadcaster, sources close to the matter told Reuters on Wednesday.

    The takeover is part of wider push by MFE, controlled by Italy's Berlusconi family, to create a European ad-funded TV platform.

    Official results of the offer, which valued ProSieben at about 1.8 billion euros ($2.1 billion) and ended earlier this week, will be published on Thursday.

    MFE and ProSieben both declined to comment.

    MFE, which runs TV operations in Italy and Spain, sees European expansion as vital to withstand U.S. streaming giants such as Netflix and YouTube, which are grabbing advertising spending and viewers.

    With a stake of in excess of 70%, MFE is in a stronger position to advance any plan to integrate ProSieben into its existing operations.

    MFE had been gradually building its stake since 2019, reaching a level of nearly 30% before launching a takeover bid earlier this year.($1 = 0.8542 euros)

    (Reporting by Elvira PollinaEditing by Keith Weir)

    Key Takeaways

    • •MFE now holds over 70% of ProSieben.
    • •The takeover is part of MFE's European expansion strategy.
    • •MFE aims to compete with U.S. streaming giants.
    • •ProSieben valued at approximately 1.8 billion euros.
    • •MFE has been increasing its stake since 2019.

    Frequently Asked Questions about MFE's stake in ProSieben rises above 70% after takeover bid, sources say

    1What percentage of ProSieben does MFE now own?

    MFE has secured a stake of above 70% in ProSiebenSat.1 following its takeover bid.

    2What is the value of the ProSieben acquisition?

    The takeover bid valued ProSieben at about 1.8 billion euros, which is approximately 2.1 billion dollars.

    3Why is MFE pursuing European expansion?

    MFE sees European expansion as vital to withstand competition from U.S. streaming giants like Netflix and YouTube.

    4When will the official results of the takeover offer be published?

    The official results of the offer will be published on Thursday.

    5How long has MFE been building its stake in ProSieben?

    MFE had been gradually building its stake since 2019, reaching nearly 30% before launching the takeover bid earlier this year.

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