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    Home > Finance > Moncler's 2024 results beat expectations, helped by China
    Finance

    Moncler's 2024 results beat expectations, helped by China

    Published by Global Banking & Finance Review®

    Posted on February 13, 2025

    2 min read

    Last updated: January 26, 2026

    Image showcasing Moncler's luxury outerwear, symbolizing the brand's strong 2024 results, with significant growth driven by sales in China, highlighting its performance in the luxury market.
    Moncler's logo with luxury outerwear, reflecting growth in China - Global Banking & Finance Review
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    Quick Summary

    Moncler's 2024 results exceeded expectations with 8% revenue growth, driven by strong performance in China and Stone Island sales. Future growth is anticipated in the U.S. market.

    Moncler 2024 Results Exceed Expectations, China Leads

    MILAN (Reuters) -Revenue at Italian outerwear maker Moncler rose 8% at constant exchange rates in the fourth quarter, above analysts expectations, helped by double digit growth in mainland China for the eponymous brand and sales improvement at its Stone Island label.

    Full-year consolidated revenue rose 7% at constant exchange rates to 3.1 billion euros ($3.2 billion), the company said on Thursday, helped by the opening of 14 new shops in the year, defying the slowdown in luxury demand that hit the sector.

    Asia represents almost half of Moncler's brand revenues, but the group reaffirmed that the U.S. market represents one of the largest opportunities in the years to come, as highlighted by Moncler's Chief Business Strategy Roberto Eggs in the post-results conference call.

    Operating profit at the Italian luxury group rose to 916 million euros last year, the company said, beating a company-provided analysts consensus for an increase to 878 million euros.

    In the conference call the group's executives said that they expected a mid-single-digit increase for prices in 2025, as a result of production inflation.

    Last year French luxury group LVMH purchased a 10% stake in Double R, the investment vehicle controlled by the CEO's Ruffini Partecipazioni Holding, which is Moncler's top shareholder.

    "It is very important to flag that Moncler group remains fully independent and I don't think we expect synergies because they're not involved in any strategy," Moncler Chief Executive Remo Ruffini told analysts, adding that the deal was aimed to give "stability" to the group.

    Asked about possible M&A, Moncler's Chief Corporate and Supply Officer Luciano Santel said that the group is currently focused on its two brands.

    ($1 = 0.9590 euros)

    (Reporting by Elisa Anzolin, editing by Gavin Jones and Susan Fenton)

    Key Takeaways

    • •Moncler revenue rose 8% in Q4, surpassing expectations.
    • •China's double-digit growth boosted Moncler's performance.
    • •Full-year revenue reached 3.1 billion euros.
    • •Operating profit increased to 916 million euros.
    • •Moncler sees the U.S. as a major future market.

    Frequently Asked Questions about Moncler's 2024 results beat expectations, helped by China

    1What is the main topic?

    The article discusses Moncler's 2024 financial results, highlighting revenue growth driven by China and future opportunities in the U.S. market.

    2How did Moncler perform in 2024?

    Moncler exceeded expectations with an 8% increase in revenue, driven by strong sales in China and Stone Island.

    3What are Moncler's future market opportunities?

    Moncler views the U.S. market as one of the largest opportunities for future growth.

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