Published by Global Banking & Finance Review®
Posted on September 9, 2025
2 min readLast updated: January 22, 2026
Add as preferred source on GoogleKering's new CEO, Luca de Meo, plans strong decisions to revitalize the luxury group, focusing on profitability and overcoming market challenges.
PARIS -Incoming Kering chief executive Luca de Meo told a shareholder meeting on Tuesday he would bring the struggling luxury group back on track, which will include taking "clear and strong" decisions that won't be easy.
"We will get the group back to the place it should be," de Meo said in a speech, adding that first decisions to make the group faster, more integrated and profitable will be implemented before the end of the year.
"We must continue to reduce our debt, reduce our costs. And where necessary, rationalise, reorganise, reposition some of our brands," de Meo said, adding: "These decisions won't always be easy."
The arrival of de Meo, the first outsider to run the company in two decades, marks a bold move for Kering, which has struggled to regain its footing since the departure of star designer Alessandro Michele from its brand Gucci in late 2022.
De Meo takes up the position at a difficult time for the luxury industry, which is facing a prolonged slump, with the Chinese market hobbled by a property crisis while U.S. President Donald Trump's trade war is weighing on U.S. consumer confidence and threatening margins at European high-end brands.
The formal vote to rubber-stamp de Meo's hire is due later on Tuesday.
(Reporting by Tassilo Hummel; Editing by Mimosa Spencer and Makini Brice)
Corporate strategy refers to the overarching plan that guides a company's direction, including its goals, resource allocation, and competitive positioning in the market.
The luxury market refers to the sector of the economy that sells high-end goods and services, characterized by exclusivity, premium pricing, and high-quality craftsmanship.
Brand repositioning is the process of changing the way a brand is perceived in the market, often to target a new audience or adapt to changing market conditions.
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