Finance
Ad firm Interpublic beats quarterly estimates on resilient client spending
Published by Global Banking & Finance Review®
Posted on July 22, 2025
2 min readLast updated: January 22, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on July 22, 2025
2 min readLast updated: January 22, 2026
Interpublic exceeded Q2 earnings expectations due to strong client spending, particularly in media and healthcare, amid economic uncertainty.
(Reuters) -Ad group Interpublic surpassed analysts' estimates for second-quarter revenue and profit on Tuesday, thanks to resilient marketing spend from clients, sending its shares up nearly 5%.
The results are the latest sign that ad spending is holding firm in an uncertain economy, after French ad giant Publicis and Omnicom also reported upbeat earnings. Increasing use of AI for creating ads has sparked worries about the industry that has long been the creative voice for brands.
Interpublic benefited in the April-June quarter from strong spending from its media and healthcare-focused businesses, as well as growth in its sports marketing and public relations units, CEO Philippe Krakowsky said.
The company, which last year signed a $13.25 billion merger with Omnicom to create the world's largest ad agency and better navigate the changing industry landscape, also said it expects the deal to close in the second half of the year.
Interpublic's media services are managed through IPG Mediabrands, which includes brands such as Initiative and Mediahub. Its healthcare marketing is managed under the unified IPG Health network.
The company reported second-quarter revenue of $2.54 billion, compared with analysts' average estimate of $2.17 billion, according to data compiled by LSEG.
Its adjusted profit per share of 75 cents also beat the estimate of 56 cents.
(Reporting by Jaspreet Singh in Bengaluru; Editing by Shilpi Majumdar)
Interpublic reported second-quarter revenue of $2.54 billion, surpassing analysts' average estimate of $2.17 billion. Its adjusted profit per share was 75 cents, beating the estimate of 56 cents.
The company benefited from strong client spending in its media and healthcare-focused businesses, as well as growth in its sports marketing and public relations units.
Interpublic signed a $13.25 billion merger with Omnicom to create the world's largest ad agency, aiming to better navigate the changing industry landscape.
Following the earnings report, Interpublic's shares rose nearly 5%, reflecting investor confidence in the company's performance.
IPG Mediabrands manages Interpublic's media services and includes brands such as Initiative and Mediahub, playing a crucial role in the company's overall strategy.
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