Finance
Henkel to sell retailer brands business in North America
Published by Global Banking & Finance Review®
Posted on February 7, 2025
1 min readLast updated: January 26, 2026
Quick Summary
Henkel sells its North American retail brands to First Quality, finalizing its consumer brands portfolio optimization announced in 2022.
Henkel Divests North American Retail Brands Business to First Quality
(Reuters) - German consumer goods maker Henkel said on Friday it would sell its retailer brands business in North America to an affiliate of First Quality Enterprises, LLC.
The companies agreed not to disclose financial details of the deal, which concludes Henkel's portfolio optimization in the consumer brands business, announced in February 2022, the company said in a statement.
Henkel sold or discontinued brands and activities for total sales of slightly over 1 billion euros ($1.04 billion) since the beginning of 2022, it said.
($1 = 0.9638 euros)
(Reporting by Linda Pasquini, editing by Miranda Murray)
Key Takeaways
- •Henkel sells North American retail brands to First Quality.
- •The financial details of the deal remain undisclosed.
- •This sale concludes Henkel's portfolio optimization strategy.
- •Henkel has sold or discontinued brands worth over 1 billion euros.
- •The optimization was announced in February 2022.
Frequently Asked Questions about Henkel to sell retailer brands business in North America
1Who is acquiring Henkel's retailer brands business?
Henkel is selling its retailer brands business in North America to an affiliate of First Quality Enterprises, LLC.
2What was the financial outcome of Henkel's divestitures since 2022?
Since the beginning of 2022, Henkel has sold or discontinued brands and activities for total sales of slightly over 1 billion euros, which is approximately $1.04 billion.
3What does this sale signify for Henkel's business strategy?
The sale concludes Henkel's portfolio optimization in the consumer brands business, which was announced in February 2022.
