Finance
Henkel to sell retailer brands business in North America
Published by Global Banking and Finance Review
Posted on February 7, 2025
1 min readLast updated: January 26, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on February 7, 2025
1 min readLast updated: January 26, 2026
Henkel sells its North American retail brands to First Quality, finalizing its consumer brands portfolio optimization announced in 2022.
(Reuters) - German consumer goods maker Henkel said on Friday it would sell its retailer brands business in North America to an affiliate of First Quality Enterprises, LLC.
The companies agreed not to disclose financial details of the deal, which concludes Henkel's portfolio optimization in the consumer brands business, announced in February 2022, the company said in a statement.
Henkel sold or discontinued brands and activities for total sales of slightly over 1 billion euros ($1.04 billion) since the beginning of 2022, it said.
($1 = 0.9638 euros)
(Reporting by Linda Pasquini, editing by Miranda Murray)
Henkel is selling its retailer brands business in North America to an affiliate of First Quality Enterprises, LLC.
Since the beginning of 2022, Henkel has sold or discontinued brands and activities for total sales of slightly over 1 billion euros, which is approximately $1.04 billion.
The sale concludes Henkel's portfolio optimization in the consumer brands business, which was announced in February 2022.
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