Published by Global Banking & Finance Review®
Posted on October 9, 2025
1 min readLast updated: January 21, 2026
Add as preferred source on GoogleGenerali's Alleanza partners with Banca Generali to offer banking products to 1.9 million clients, enhancing market share and asset management.
MILAN (Reuters) -Italy's biggest insurer Generali said on Thursday it would start offering the 1.9 million clients of its Alleanza Assicurazioni unit banking products provided by its private banking arm Banca Generali.
Generali said its two subsidiaries would strike an "insurbanking" partnership allowing insurer Alleanza's 10,000 agents, of which almost a third are also financial advisers, to offer customers current accounts and investment products.
Generali said the accord aimed to help Alleanza increase its market share and diversify its sources of revenue, while Banca Generali would develop its asset management business by running the funds Alleanza would start offering its customers through new insurance policies.
(Reporting by Valentina Za, editing by Gianluca Semeraro)
Asset management is the systematic process of developing, operating, maintaining, and selling assets in a cost-effective manner, often involving investment funds and portfolios.
Investment products are financial instruments that allow individuals or entities to invest their money with the expectation of generating a return, such as stocks, bonds, or mutual funds.
A current account is a type of bank account that allows for frequent deposits and withdrawals, providing easy access to funds for day-to-day transactions.
A financial adviser is a professional who provides guidance on financial matters, including investments, estate planning, and retirement savings, helping clients make informed decisions.
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