UK betting firm Evoke's second-quarter revenue rises on expansion plans
Published by Global Banking & Finance Review®
Posted on July 22, 2025
1 min readLast updated: January 22, 2026

Published by Global Banking & Finance Review®
Posted on July 22, 2025
1 min readLast updated: January 22, 2026

Evoke's Q2 revenue rose 5% due to international market growth and expansion, despite UK regulations. Retail growth balanced sports segment performance.
(Reuters) -British betting and gaming firm Evoke reported a 5% year-on-year rise in second-quarter revenue on Tuesday, driven by growth in its core international markets and tight cost controls.
The company, which owns and operates brands like William Hill and 888, has doubled down on expansion plans, including rolling out 5,000 new gaming cabinets, even as the industry faces stricter sector-wide regulations in the United Kingdom.
Evoke's retail segment returned to growth in the reported quarter, countering the softer performance of its sports segment, which had benefitted from the Euros championship last year.
The firm forecast half-year core profits in the range of 163 million-167 million pounds ($219.6 million-$225 million), a 43% year-on-year jump at the mid-point.
Evoke reaffirmed its full-year revenue and profit guidance, with analysts at Jefferies and Peel Hunt expecting profit to come in ahead of their estimates.
($1 = 0.7423 pounds)
(Reporting by Raechel Thankam Job and Yamini Kalia in Bengaluru; Editing by Sumana Nandy)
Evoke reported a 5% year-on-year rise in second-quarter revenue.
Evoke plans to roll out 5,000 new gaming cabinets as part of its expansion efforts.
Evoke's retail segment returned to growth in the reported quarter, contrasting with the softer performance of its sports segment.
Evoke forecast half-year core profits in the range of 163 million to 167 million pounds, marking a 43% year-on-year increase at the mid-point.
Evoke reaffirmed its full-year revenue and profit guidance, with analysts expecting profits to exceed their estimates.
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