What is the main topic?

The article discusses Domino's Pizza missing sales estimates due to value meal competition affecting US demand.

How did Domino's US sales perform?

Domino's US same-store sales rose by 0.4%, below the expected 1.63% increase.

What is Domino's strategy moving forward?

Domino's will continue promotional efforts and extend its Uber Eats agreement to boost sales.

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Home > Finance > Domino's Pizza misses sales estimates as value meal war tempers US demand

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Domino's Pizza misses sales estimates as value meal war tempers US demand

Published by Global Banking & Finance Review®

Posted on February 24, 2025

2 min read

Last updated: January 25, 2026

Domino's Sales Miss Estimates Amid Value Meal Competition

By Juveria Tabassum

(Reuters) - Domino's Pizza on Monday missed estimates for quarterly same-store sales and said the consumer environment for fast food would remain pressured in 2025 as companies double down on their value meal offerings, taking its shares down 5%.

Fast-food chains have been relying more on discounting in recent years - with Domino's introducing value offerings to drive demand in late 2023, a move that was mirrored later by burger giants McDonald's and Burger King as consumers started to balk at higher menu prices.

Domino's would continue with its promotional efforts such as emergency pizza, as well as "boost weeks", which provided 50% off on online pizza orders in 2025, said CEO Russell Weiner on a post-earnings call.

Domino's reported a quarterly same-store sales rise of 0.4% in the U.S., compared with analysts' average estimate of a 1.63% increase, according to data compiled by LSEG.

"Going forward, we believe Domino's will continue to experience modest headwinds to traffic growth in the first half of 2025 as competition remains tough, weather, and other disruptions create volatility and consumers lean into value," said Jim Sanderson, analyst at NorthCoast Research.

Still, Domino's international business saw some recovery after macroeconomic pressures had dented demand in some markets in Europe and Asia last year.

Domino's exclusivity agreement with Uber Eats for online orders has been extended until May, and Weiner said the company had also begun negotiations with additional delivery aggregator platforms, without naming any.

Investors have been watching out for a potential deal with Doordash for orders, which could provide the pizza chain with a larger customer base, RBC analyst Reich Logan had noted last week.

The company's international same-store sales growth of 2.7% topped expectations of a 1.46% rise, while its earnings per share of $4.89 for the fourth quarter were in line with estimates.

(Reporting by Juveria Tabassum in Bengaluru and Waylon Cunningham in New York; Editing by Maju Samuel)

Domino's Pizza misses sales estimates as value meal war tempers US demand

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Domino's Sales Miss Estimates Amid Value Meal Competition

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