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    Home > Finance > Ontario premier vows to 'hurt' Diageo sales over plant closure plan
    Finance

    Ontario premier vows to 'hurt' Diageo sales over plant closure plan

    Published by Global Banking & Finance Review®

    Posted on September 3, 2025

    2 min read

    Last updated: January 22, 2026

    Ontario premier vows to 'hurt' Diageo sales over plant closure plan - Finance news and analysis from Global Banking & Finance Review
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    Tags:business investmentfinancial crisiscorporate strategy

    Quick Summary

    Ontario Premier Doug Ford threatens Diageo after it announced the closure of its Crown Royal plant, impacting local jobs and sales.

    Table of Contents

    • Ontario's Response to Diageo's Closure
    • Premier Doug Ford's Reaction
    • Impact on Local Economy

    Ontario Premier Threatens Diageo Sales Over Plant Closure Plans

    Ontario's Response to Diageo's Closure

    OTTAWA (Reuters) -The premier of Ontario on Tuesday said he would "hurt" Diageo after the world's largest spirits maker announced plans to close a facility in Canada's most populous province, which buys the company's products to sell in its liquor stores.

    Premier Doug Ford's Reaction

    Diageo said last week that it would shut its Crown Royal whisky bottling plant in Ontario by February 2026, as part of efforts to improve its North American supply chain.

    Impact on Local Economy

    "You guys are about as dumb as a bag of hammers for doing this," said Premier Doug Ford, noting that the Liquor Control Board of Ontario bought C$740 million($540 million) worth of Diageo products a year. He said 180 jobs would be lost in the plant closure.

    "A message to the CEO ... you hurt my people, I'm going to hurt you. You're going to feel the pain in February," Ford told a press conference and proceeded to pour a large bottle of Crown Royal onto the ground.

    "I think everyone else should do the same thing. Start supporting companies that make whisky here," he said.

    Ford, a famously combative politician, led his Progressive Conservatives to victory in 2018 and easily won reelection in 2022. In March, the LCBO banned sales of U.S. alcohol products in response to President Donald Trump's tariffs.

    ($1 = 1.3817 Canadian dollars)

    (Reporting by David Ljunggren; Editing by Cynthia Osterman)

    Key Takeaways

    • •Diageo plans to close its Ontario plant by 2026.
    • •Premier Doug Ford threatens to retaliate against Diageo.
    • •Closure will result in the loss of 180 jobs.
    • •Ford encourages support for local whisky producers.
    • •LCBO previously banned U.S. alcohol over tariffs.

    Frequently Asked Questions about Ontario premier vows to 'hurt' Diageo sales over plant closure plan

    1What is a corporate strategy?

    Corporate strategy refers to the overall plan and direction a company takes to achieve its goals and objectives, including decisions on resource allocation, market positioning, and competitive advantage.

    2What is a financial crisis?

    A financial crisis is a situation in which the value of financial institutions or assets drops significantly, leading to widespread economic instability and loss of confidence in the financial system.

    3What is business investment?

    Business investment involves allocating resources, typically money, into a business venture with the expectation of generating profit or achieving growth over time.

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