Published by Global Banking and Finance Review
Posted on July 29, 2025
2 min readLast updated: January 22, 2026
Decathlon plans to double its India sourcing to $3 billion by 2028, focusing on high-potential categories and creating over 300,000 jobs.
(Reuters) -France's Decathlon aims to double the share of goods sourced from India to $3 billion over the next five years, the sporting goods retailer said on Tuesday, expanding its footprint in the world's most-populous country.
By the end of 2030, the company will source 15% of its goods from the Asian nation, with the growth driven by "high-potential" categories such as footwear, fitness equipment, and technical textiles to meet the evolving demands of both Indian and global markets, the retailer said.
Decathlon, which entered India in 2009, sells a host of sports accessories ranging from footballs and yoga mats to bicycles and exercise equipment in the country, cashing in on the growing interest in fitness and an active lifestyle.
It competes with Nike, Adidas, Puma and local brands in India's sports goods market, which is expected to grow 69% to $6.6 billion from 2020 to 2027, according to industry estimates.
The company said it will create more than 300,000 direct and indirect jobs in India over the next five years.
(Reporting by Kashish Tandon in Bengaluru; Editing by Mrigank Dhaniwala)
Decathlon aims to double its sourcing from India to $3 billion over the next five years.
By the end of 2030, Decathlon plans to source 15% of its goods from India.
The company stated it will create more than 300,000 direct and indirect jobs in India over the next five years.
The growth will be driven by high-potential categories such as footwear, fitness equipment, and technical textiles.
Decathlon competes with Nike, Adidas, Puma, and various local brands in India's sports goods market.
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