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    Home > Finance > German truckmakers report drop in 2024 sales on weak European demand
    Finance

    German truckmakers report drop in 2024 sales on weak European demand

    Published by Global Banking and Finance Review

    Posted on January 25, 2025

    2 min read

    Last updated: January 27, 2026

    Image illustrating the decline in sales for German truckmakers Daimler Truck and Traton in 2024 due to weak demand in Europe. The image highlights the impact of reduced sales figures, particularly in Germany, and the growth of battery electric truck sales.
    Declining sales of German truck manufacturers due to weak demand in Europe - Global Banking & Finance Review
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    Quick Summary

    German truckmakers report declining 2024 sales due to weak European demand, with Daimler Truck and Traton both affected.

    German Truckmakers See 2024 Sales Decline Amid Weak Demand

    (Reuters) -German truckmakers Daimler Truck and Traton reported on Tuesday declining 2024 sales mainly due to tepid demand in Europe, in particular in their home country Germany.

    The world's biggest truckmaker, Daimler Truck, reported a 12% annual sales drop to 460,409 units sold, also weighed down by a sharp decline in sales in Asia, which was in line with the company's reduced guidance.

    Volkswagen's Traton recorded a smaller annual decline of 1% to 334,200 trucks, due to lower sales at its main German truck and bus brand MAN, and delays caused by tighter regulatory requirements for vehicle software systems in Europe.

    Shares in Daimler Truck and Traton were up 1.7% and 3.2%, respectively, by 1030 GMT as the declining sales were in line with expectations.

    One bright spot for Daimler Truck was sales growth of 17% in battery electric (BEV) sales, to 4,035 BEV trucks sold in 2024, but still less than 1% of the total sales.

    For Traton, annual BEV sales declined by 18% to 1,740 units.

    Last year, Daimler Truck cut its annual outlook and said it would reduce hours for some employees in Germany as a result of weak demand in Europe and Asia.

    Traton flagged lower quarterly margins in its key units Scania and MAN at a fourth-quarter pre-close call due to prolonged weakness in the European market.

    Both companies will release the full annual financial reports in mid-March.

    (Reporting by Ilona Wissenbach, writing by Andrey Sychev, editing by Friederike Heine and Louise Heavens)

    Key Takeaways

    • •Daimler Truck reports a 12% sales drop in 2024.
    • •Traton experiences a 1% decline in truck sales.
    • •Weak demand in Europe, especially Germany, impacts sales.
    • •Daimler Truck sees growth in BEV sales by 17%.
    • •Traton's BEV sales decline by 18%.

    Frequently Asked Questions about German truckmakers report drop in 2024 sales on weak European demand

    1What is the main topic?

    The article discusses the decline in 2024 sales for German truckmakers due to weak demand in Europe.

    2How did Daimler Truck perform?

    Daimler Truck reported a 12% annual sales drop, with significant declines in Europe and Asia.

    3What about Traton's performance?

    Traton experienced a smaller 1% decline in sales, affected by lower sales at its MAN brand.

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