Finance
Prosus-owned iFood buys stake in Brazil's CRMBonus
Published by Global Banking & Finance Review®
Posted on July 29, 2025
1 min readLast updated: January 22, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on July 29, 2025
1 min readLast updated: January 22, 2026
iFood, owned by Prosus, acquires a 20% stake in CRMBonus, enhancing its customer engagement solutions in Brazil's retail sector.
SAO PAULO (Reuters) -Brazilian food delivery platform iFood, owned by Dutch investment group Prosus, said in a statement on Tuesday it has taken a 20% stake in technology company CRMBonus.
The deal's price tag and future financial commitments between the two firms were not disclosed.
A source familiar with the transaction told Reuters that the agreement allows iFood to potentially acquire full ownership of CRMBonus in the future, in a deal that could be worth up to 10 billion reais ($1.8 billion).
The information was first reported by local newspaper Valor Economico.
CRMBonus is a technology company specializing in customer acquisition, engagement and retention solutions in retail.
iFood and CRMBonus already have a partnership that provides iFood Club members with special bonus vouchers and assists restaurants in acquiring, retaining, and monetizing customers using CRMBonus tools.
According to Tuesday's statement, CRMBonus will use the fresh capital to accelerate technology development, invest in artificial intelligence, and buy back some shares from investors.
($1 = 5.5743 reais)
(Reporting by Luciana Magalhaes; Editing by Hugh Lawson)
iFood has taken a 20% stake in technology company CRMBonus.
The agreement allows iFood to potentially acquire full ownership of CRMBonus in the future.
CRMBonus will use the fresh capital to accelerate technology development, invest in artificial intelligence, and buy back some shares from investors.
CRMBonus specializes in customer acquisition, engagement, and retention solutions in retail.
iFood and CRMBonus already have a partnership that provides iFood Club members with special bonus vouchers and assists restaurants in acquiring, retaining, and monetizing customers.
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