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    3. >Volkswagen draws on Polo brand name for affordable hatchback EV
    Headlines

    Volkswagen Draws on Polo Brand Name for Affordable Hatchback Ev

    Published by Global Banking & Finance Review®

    Posted on September 3, 2025

    2 min read

    Last updated: January 22, 2026

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    Tags:innovationsustainabilityAutomotive industryfinancial communitytechnology

    Quick Summary

    Volkswagen unveils the ID.Polo, an affordable electric hatchback, to compete with Chinese EVs. Priced under 25,000 euros, it launches in 2026.

    Volkswagen Unveils ID.Polo: Affordable Electric Hatchback on the Horizon

    Volkswagen's Strategy for Affordable EVs

    FRANKFURT (Reuters) -Volkswagen on Wednesday said it would use the Polo brand name for its planned compact hatchback electric vehicle, previously dubbed ID.2, a key model in the carmaker's efforts to stave off Chinese competition.

    Introduction of the ID.Polo

    The ID.Polo, expected to be priced below 25,000 euros ($29,267) in its no-frills version, will be presented at the IAA auto show in Munich next week although the car will still be camouflaged ahead of its official launch in 2026, Volkswagen said.

    "Our model names are firmly anchored in people's minds," Thomas Schaefer, head of the Volkswagen brand and member of the carmaker's management board, said in a statement.

    "That's why we're moving our well-known names into the future. The ID.Polo is just the beginning."

    Market Competition and Challenges

    European carmakers have come under growing pressure to develop affordable electric vehicles, as cheaper Asian rivals, including China's BYD, are increasingly muscling into the local market.

    Sales Impact of the Polo Brand

    Volkswagen's finance chief Arno Antlitz earlier this year said that the ID.2 could be the carmaker's first battery-electric vehicle to make equal margins to its combustion-engine equivalent.

    The Polo brand accounted for 472,000, or nearly 10%, of the Volkswagen brand's auto sales last year.

    ($1 = 0.8542 euros)

    (Reporting by Christoph Steitz, editing by Rachel More)

    Table of Contents

    • Volkswagen's Strategy for Affordable EVs
    • Introduction of the ID.Polo
    • Market Competition and Challenges
    • Sales Impact of the Polo Brand

    Key Takeaways

    • •Volkswagen rebrands ID.2 as ID.Polo for its new EV.
    • •ID.Polo to be priced below 25,000 euros.
    • •Launch expected in 2026, preview at IAA auto show.
    • •Volkswagen aims to compete with Chinese EV makers.
    • •Polo brand represents a significant sales portion.

    Frequently Asked Questions about Volkswagen draws on Polo brand name for affordable hatchback EV

    1What is the expected price of the ID.Polo?

    The ID.Polo is expected to be priced below 25,000 euros ($29,267) in its no-frills version.

    2When will the ID.Polo be presented?

    The ID.Polo will be presented at the IAA auto show in Munich next week, although it will still be camouflaged.

    3What percentage of Volkswagen's sales did the Polo brand account for last year?

    The Polo brand accounted for 472,000 units, or nearly 10%, of Volkswagen's auto sales last year.

    4What is Volkswagen's goal with the ID.Polo?

    Volkswagen aims to develop affordable electric vehicles to compete with cheaper Asian rivals, particularly in the local market.

    5What did Volkswagen's finance chief say about the ID.2?

    Volkswagen's finance chief Arno Antlitz mentioned that the ID.2 could be the carmaker's first battery-electric vehicle to achieve equal margins to its combustion-engine equivalent.

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